Senior Marketing Manager, Digital Solutions

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

     

JOB DESCRIPTION:

Job Title

Senior Marketing Manager, Digital Solutions

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of.
• Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

The Senior Marketing Manager, Digital Solutions works in Sylmar, CA in the Medical Devices Division.

The Senior Marketing Manager, Digital Solutions role reports the Product Director, Digital Solutions.  This is a highly visible role that will interact with senior leadership on a regular basis.

Our medical devices help more than 10,000 people have healthier hearts, improve quality of life for thousands of people living with chronic pain and movement disorders, and liberate more than 500,000 people with diabetes from routine fingersticks.

In this role you will be responsible for leading the development and launch of critical product lines within Digital Solutions.   You will also be responsible for helping to design and deliver our marketing strategy.

As a product champion, you will be the hub for product and market knowledge, planning/execution, and achievement of business objectives. You will have full responsibility for your products, from identification of global customer and market needs/wants, concept and product development, to product launch and life cycle management.

You will collaborate with cross-functional stakeholders internally, as well as external partners, to build our next generation digital offerings.

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies span the spectrum of healthcare, with leading businesses and products in medical devices, diagnostics, nutrition, and branded generic medicines. Our goal is to improve the lives of more than 3 billion people by decade's end – reaching 1 billion more than we do today, each year. Our 113,000 colleagues serve people in more than 160 countries.

Abbott Medical Devices, with revenue of $17B in 2023, is a global leader in providing life changing technology for the management and treatment of people living with chronic conditions including Diabetes, Cardiovascular disease, Chronic Pain, and Movement Disorders.

The Digital Solutions organization reports in the Medical Devices group and is responsible for leveraging digitally enabled technology to increase patient access to care and provide our customers with best-in-class experiences that support our collective mission to improve patient outcomes.

What You’ll Work On

Portfolio and Strategy

• Owner of one or more portfolio product line
• Contribute to the development and implementation of strategic plans, including analysis of the competitive environment, product positioning, and market analysis.
• Build out business opportunities and business cases for your products.
• Monitor customer, competitor, and industry trends to identify innovation opportunities.

Product Management

• Be the Product Champion for key product lines within Digital Solutions portfolio.
• Lead customer research and product/service ideation, design, and testing.
• Deeply understand key moments