Digital Media and E-commerce Marketing Manager

Ready to make a big impact? Wow Bao is on the hunt for a passionate and strategic Digital Media & E-commerce Marketing Manager to lead the charge in driving awareness and excitement for our Wow Bao CPG business, both online and in-store. In this exciting, newly created role, you’ll have the opportunity to spearhead the growth of our e-commerce presence across major retailers like Kroger, Walmart, Target, Instacart, and more. You’ll take the reins in crafting, launching, and optimizing bold digital marketing campaigns, managing paid media and social channels with a hands-on approach. This is your chance to shape the strategy, oversee the business, and execute a plan that will amplify our digital footprint and fuel explosive growth!

This role reports directly to the Vice President of Marketing. This role is on-site five days a week in River North.

What we look for

• Critical thinker: You can analyze information objectively to form well-reasoned conclusions and make informed decisions.
• Solution oriented: Where some see problems, you think through solutions & translate high-level goals into actionable plans.
• Self-starter: a bias towards action and can thrive in a fast-paced constantly changing environment.
• Forward thinking: you see around corners and are always thinking of ideas on how to help improve processes.

ABOUT WOW BAO

At Wow Bao, we believe that life is too short for uninspired food. We’re here to transform the Asian Street Food experience from every day and expected to extraordinary and inventive.

Wow Bao is the fastest growing Frozen Asian Snack brand in the United States growing retail sales over 370% in 2024. Through strategic relationships with retail partners Wow Bao is now available in over 15,000 grocery stores nationwide!

Wow Bao has a long history of manufacturing restaurant quality food, that started in 2003 when the first Wow Bao restaurant location was opened. Today, our omni-channel brand operates several Chicago restaurants, airports, virtual kitchens, and universities. Wow Bao is poised for continued growth within all its verticals, as well as in the corporate setting.

Wow Bao is the only brand to be recognized three times by Fast Casual magazine as a Top 100 Movers & Shaker. Ranked no. 1 in 2019 and 2022 and no. 4 in 2023, we are the only brand to have taken home the honor more than once.

WE FOSTER A CULTURE OF CARING

At Wow Bao, every team member leads from a place of care. Whether it’s our guests or employees, we put people first. We strive to inspire, motivate, and appreciate one another every day. We live by the golden rule and treat everyone with kindness, empathy, respect, and a healthy dose of humor. We take our work, not ourselves, seriously.

Requirements

ESSENTIAL FUNCTIONS (Other duties will be assigned as needed)

60% – E-commerce Strategy & Management

• Develop and execute a comprehensive e-commerce strategy that drives sales and market share growth.
• Lead budget planning and management, ensuring effective allocation of spend across retail media, promotions, and advertising to maximize ROI.
• Analyze sales performance and consumer insights to identify trends, gaps, and opportunities for growth.
• Build relationships with key retailer contacts, ensuring best-in-class execution.
• Monitor and enhance product listings, A+ content, and search optimization strategies to drive discoverability and conversion.
• Collaborate cross-functionally with sales, supply chain, and operations to ensure seamless execution and alignment with brand strategy.
• Leverage data-driven insights to adjust strategies, optimize marketing spend, and improve customer engagement across all platforms.
• Develop and implement an eCommerce roadmap and growth plan for both pure play and retailer.com customers.
• Partner with customer teams to enhance site navigation, digital shopping experiences, and merchandising placements.

40% – Digital and Paid Social Marketing

• Develop and manage paid strategy across paid search & paid social.
• Report and analyze key performance indicators to recommend and implement actions on all digital spend.
• Manage and grow programmatic and display marketing, ensuring efficient spend allocation and optimizing for reach, engagement, and conversion.
• Execute and manage paid campaigns through Ad Manager.
• Support A/B tests for campaign messaging, creative, platforms and audience targeting
• Execute social content boosting.
• Monitor wowbao.com website, from overall impact and visibility to attributable actions.
• Work with external