Digital Manager

Experiencing together a unique human adventure

Animal health is key to the health of the planet. Working at Virbac means taking part in a unique human adventure in which the engagement of each individual contributes to its evolution. Encouraging internal mobility between positions and countries, offering individual development plans and building a partnership based on trust between managers and employees are as many perspectives of motivation for our teams. We also offer them a work environment conducive to exploring new territories and balancing their professional and personal lives. Finally, fostering their engagement to animal health also means listening to them and helping them to acquire new skills, preparing them for the challenges of tomorrow and encouraging them to contribute to an ever more responsible approach to our business.  

This role will be instrumental in developing and executing Virbac US Digital B2B & B2C strategies and Omni-Channel initiatives which are key pillars of our future growth. The Digital manager will oversee the company's online presence, managing digital marketing campaigns, eLearning platform, websites, email marketing (B2B & B2C) and social media strategies.
In addition to the Digital responsibilities, a critical piece for this role would be the Management of our Business partner “Vetcove”, which serves as a purchasing platform to help veterinarian clinics conduct product research and order smarter and easier from suppliers they already leverage. Clinics can compare prices, and purchase from various vendors. We have implemented loyalty and cashback programs via this platform where ~70% of veterinarian clinics purchase their products.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies across various platforms including Vetcove, company owned websites, email, and social media. Primary focus currently is on B2B initiatives.

• Manage and optimize company-owned digital properties (B2B, B2C sites) and third-party platforms. Ensuring optimal website design and user experience, focusing on navigation and system security, UX/UI enhancements. 

• Vetcove: Manage the Virbac sponsorship of Vetcove including ongoing cash back campaigns to determine ROI, assess Vet clinic loyalty program and maintain content & promotional calendar. Refine and provide cash back recommendations to brand teams on specific discounts proven to drive positive ROI

• Iterate and adapt our Loyalty program within the Vetcove environment while communicating such program insights to internal teams and sales force.

• Collaborate cross-functionally with Marketing, Sales, Finance, Commercial teams, and other internal and external stakeholders to align digital initiatives with business goals.

• Manage the digital marketing budget, ensuring cost-effectiveness and maximizing ROI, ensuring the company's online presence effectively supports our business goals. Creating POs and building a financial tracker with monthly progress.

• Stay abreast of industry trends, emerging technologies, and best practices in digital marketing.

• Utilize various marketing platforms such as Salesforce, GA4, Lytho, Asana, and Salsify for day-to-day operations and reporting.

• Building Consumer journeys and refining and iterating current communication strategies

• Follow an online competitive landscape and adapt strategy to best serve the interests of Virbac and to keep pace with competitors’ websites best practices (including content elements). Keep up to date with online, software, data and web technology trends, introducing additional functionality to enhance the site.

• With analytic tools, monitor site performance metrics, such as time for Web pages to load, total numbers of site visitors by product or page, bounce rates, time on page and referrals to give detailed insight and in-depth analysis. Recommend changes to improve performance. Provide reports on all features (sales, free goods, budget, inventory) whenever required.

• Follow an online competitive landscape and adapt strategy to best serve the interests of Virbac and to keep pace with competitors’ websites best practices (including content elements). Keep up to date with online, software, data and web technology trends, introducing additional functionality to enhance the site.

Analytical mind set is a must to succeed in this role and be able to analyze performance, and stay abreast of industry trends. 

In close collaboration with global and regional teams and local IT, Website Design