Director, Platform Product Marketing

Iterable is the leading AI-powered customer engagement platform that helps leading brands like Redfin, SeatGeek, Priceline, Calm, and Box create dynamic, individualized experiences at scale. Our platform empowers organizations to activate customer data, design seamless cross-channel interactions, and optimize engagement—all with enterprise-grade security and compliance. Today, nearly 1,200 brands across 50+ countries rely on Iterable to drive growth, deepen customer relationships, and deliver joyful customer experiences.

Our success is powered by extraordinary people who bring our core values—Trust, Growth Mindset, Balance, and Humility—to life. We foster a culture of innovation, collaboration, and inclusion, where ideas are valued and individuals are empowered to do their best work. That’s why we’ve been recognized as one of Inc’s Best Workplaces and Fastest Growing Companies, and were recognized on Forbes’ list of America’s Best Startup Employers in 2022. Notably, Iterable has also been listed on Wealthfront’s Career Launching Companies List and has held a top 10 ranking on the Top 25 Companies Where Women Want to Work.

With a global presence—including offices in San Francisco, New York, Denver, London, and Lisbon, plus remote employees worldwide—we are committed to building a diverse and inclusive workplace. We welcome candidates from all backgrounds and encourage you to apply. Learn more about our story and mission on our Culture and About Us pages. Let’s shape the future of customer engagement together!

How you will make a difference:

As Director of Platform Product Marketing, you’ll lead the development and evolution of Iterable’s platform narrative, ensuring it resonates across use cases, audiences, and channels. You’ll define the core pillars that differentiate Iterable in the market, translating technical capabilities into clear, compelling messaging that speaks to both marketers and technical buyers. 

In close partnership with Product, you’ll influence roadmap direction and ensure upcoming innovations connect to a broader, cohesive story. You’ll work hand-in-hand with Sales, Customer Success, and RevOps to align messaging across the entire GTM motion. 

As a people leader, you’ll coach and grow a talented team of platform PMMs, helping them think strategically, execute effectively, and develop in their careers. You’ll also build the processes that enable platform storytelling to scale - across launches, enablement, and content, while keeping a pulse on evolving customer needs and competitive trends to guide both short and long-term strategy.

Key Responsibilities:

• Own and evolve Iterable’s platform narrative to clearly communicate value across audiences, channels, and the customer lifecycle
• Define and maintain Iterable’s key platform differentiation pillars — grounded in market dynamics, customer insights, and product strategy
• Partner closely with Product to influence roadmap direction and ensure feature development maps to market needs and messaging priorities
• Develop messaging and positioning frameworks that tie individual features and capabilities to a broader, cohesive story
• Lead the planning and execution of platform GTM initiatives — including launches, enablement, and cross-functional readiness
• Collaborate with Sales, Customer Success, and RevOps to ensure consistent, impactful storytelling across the buyer and customer journey
• Manage and grow a high-performing team of platform product marketers, with a focus on coaching, career development, and strategic thinking
• Build scalable processes for messaging alignment, competitive analysis, launch planning, and narrative development
• Monitor evolving market trends, competitor movements, and customer feedback to proactively shape messaging and influence strategy
• Partner with Demand Gen, Content, and Brand teams to develop compelling materials that support both inbound and outbound GTM motions

Qualifications:

• 8–12+ years of experience in product marketing for SaaS companies, with experience leading platform, ecosystem, or API-driven narratives.
• A proven ability to influence cross-functional partners and drive alignment across Product and