Market Manager Emerging Brands Georgia

CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS:

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Meaningful Work From Day

Step into a dynamic role as the Market Manager for Georgia with Brown-Forman! Be at the forefront of driving brand success through innovative strategies, impactful relationships, and seamless execution, directly influencing the growth and visibility of our emerging brands in the vibrant Georgia market. 

What You Can Expect

Trade Development

• Build Connections: Develop rapport and personally call on targeted on-premise & off-premise accounts.

• Target & Engage: Maintain and actively work the targeted account list.

• Sell with Passion: “Hand Sell” assigned a portfolio of brands to targeted gatekeepers (retailers, bar owners/managers, and bartenders).

• Educate & Inspire: Conduct wait staff training and coordinate brand education seminars in target accounts to create advocacy for Brown-Forman brands.

• Boost Visibility: Secure Brown-Forman priority brand visibility, menus, and features in targeted accounts.

• Turn Data into Action: Analyze data, including depletion reports, and convert insights into actions.

Market Planning & Evaluation

• Leadership: Lead development and oversee execution for Emerging Brand platforms in On and Off Premise and serve as the local “thought leader” for Brown-Forman Emerging Brands initiatives in the Georgia market.

• Strategize: Develop market plans for target accounts in collaboration with Emerging Brands Senior Regional Manager, State Manager, Operations Manager, and Field Marketing Managers.

• Set & Track Goals: Work with distributor channel manager to set goals and track distributor sales teams.

• Performance: Monitor assigned Brown-Forman portfolio brand performance with the expectation of exceeding market segment trends. Review local market performance monthly and make recommendations on how to improve performance.

• Collaborate: Participate in ongoing planning meetings with internal and external stakeholders as required.

• Manage Budgets: Manage budget responsibilities to drive financial success.

Training & Coaching

• Coaching: Serve as a field coach for agency partners with Emerging Brand Responsibility.

• Training & Coordination: Train distributor craft, off-premise, and on-premise teams on assigned Brown-Forman brands and their competitive set, and serve as Brown-Forman commercial team segment expert to coordinate training activities across the local Brown-Forman team.

• Collaborate: Conduct formal work-withs in the market with distributor sales teams a minimum of 5 days per month, in addition to independent market time.

• Continuous Improvement: Complete ride-with contact reports, work with distributor Division Manager, and copy Regional Sales Manager and State Manager on continuous improvement.

What You Bring to the Table

• Minimum of 3 years of experience in the beverage alcohol industry with a proven track record of meeting key metrics through an entrepreneurial mindset and innovative problem-solving.

• Demonstrated ability to build and maintain effective relationships with key stakeholders while fostering collaboration across channels, functions, and geographies to drive better results.

• Ensures clear and consistent communication with relevant parties, prioritizing Brown-Forman’s overall business objectives over individual territory or team goals, and fostering a culture of transparency within the team.

• Strong coaching and sales training skills, with a consistent presence in the market to engage with key accounts and customers.

• Proficient in commercial business operations software, including Google Suite, Microsoft Office, and other tools for budgeting and planning.<