Director, Product Marketing

Overview

As a global market leader, iPipeline combines technology, innovation, and expertise to deliver ground-breaking, award-winning software solutions that transform the life insurance, financial services, and protection industries. With one of the industry’s largest data sets, we help advisors/advisers and agents to transform paper and manual operations into a secure, seamless digital experience – from proposal to commission– so they can help better secure the financial futures of their clients.

 

At iPipeline, you’ll play a major role in helping us to provide best-in-class, transformative solutions. We’re passionate, creative, and innovative, and together as a team, we continually strive to advance, accelerate, and expand the reach of our technology. We value different perspectives and are committed to creating an environment that embraces diverse backgrounds and fosters inclusion.

 

We’re proud that we’ve been recognized  as a repeat winner of various industry  awards, demonstrating our excellence and highlighting us as a top workplace in both the US and the UK. We believe that the culture we’ve built for our nearly 900 employees around the word is exceptional -- and we’ve created a place where our employees love to come to work, every single day.

 

Come join our team!

 

About iPipeline

Founded in 1995, iPipeline operates as  a business unit of Roper Technologies (Nasdaq:  ROP), a constituent of the Nasdaq 100, S&P 500®, and Fortune 1000® indices. iPipeline is a leading global provider of comprehensive and integrated digital solutions for the life insurance and financial services industries in North America, and life insurance and pensions industries in the UK. We couple one of the most expansive digital and automated platforms with one of the industry’s largest data libraries to accelerate, automate, and simplify various applications, processes, and workflows – from quote to commission – with seamless integration. Our vision is to help everyone achieve lasting financial security by delivering innovative solutions that connect, simplify, and transform the industry.  

 

iPipeline is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to gender, race, color, religious creed, national origin, age, sexual orientation, gender identity, physical or mental disability, and/or protected veteran status. We are committed to building a supportive and inclusive environment for all employees.

 

This is an office-based position.

Responsibilities

The Director, Product Marketing is a strategic and hands on leader accountable for independently defining, driving, and delivering high impact product marketing initiatives end to end. This role sets the direction and personally owns the work, owning product marketing strategy for the North American portfolio and serves as the marketing authority on product, providing executional guidance to Product, Sales, and Marketing to translate product roadmap direction into compelling positioning, differentiated messaging, and go-to-market plans that win in the market. This role leads complex product launches, shapes competitive positioning, enables the sales organization, and ensures that every initiative connects product capabilities to buyer needs and business outcomes. This is a leadership role for someone who can see the big picture, dig into the details, and develop the people around them to deliver exceptional results.

 

Product Strategy, Positioning, & Messaging:

• Define and evolve product positioning and messaging grounded in buyer needs, market dynamics, and competitive differentiation, ensuring the product marketing team executes with clarity and consistency.
• Serve as the marketing authority on the full product portfolio, ensuring Marketing operates from a shared, accurate, and current understanding of products and roadmap direction.
• Translate product strategy and differentiation into clear guidance that drives confident decision-making and execution across Marketing and GTM teams.
• Direct the development and pressure-testing of positioning frameworks and narratives, coaching team members to build these capabilities and scale execution.
• Leverage AI-assisted research, synthesis, and analysis to accelerate insight development, pressure-test positioning, and sharpen messaging quality while maintaining strong strategic judgment.

Competitive & Market Intelligence:

• Conduct market research to understand industry trends, competitive landscape, and customer needs and use insights to inform product development and marketing strategies.
• Monitor and analyze competitors' products, strategies, and po