Senior Manager, Digital Media

ABOUT THE ROLE

Peloton is looking for a passionate and talented Paid Social Senior Manager, Digital Media to lead our Paid Social channels. In this role you will be responsible for driving full funnel global media performance across Paid Social channels Meta, TikTok, Pinterest, Reddit and more. Paid Social is a critical acquisition driver within Growth Marketing. You will have a deep executional understanding of social channels, including CPA optimization, measurement, MMPs, creative personalization and managing a sophisticated testing program. 

YOUR DAILY IMPACT AT PELOTON

• Planning and execution of global Paid Social media, with a focus on both strategic-level planning and detailed tactical execution
• Managing the Paid Social channel team
• Core responsibilities: 
• Cross-channel and channel-specific strategy
• Forecasting
• Trafficking (working with an external agency for activation)
• Budget management
• Always-on optimizations in platform across all available levers
• Managing both web-based conversion campaigns and App campaigns (i.e. app install, post install conversion)
• Weekly reporting including creation and maintenance of dashboards
• Recommending testing calendars / learning agendas
• Creative briefing, rotations, optimizations (internal and external partners)
• Relationship management with platform partners
• Media tag / event management (multi-event acquisition funnels)

YOU BRING TO PELOTON

• 7+ years of hands-on Paid Social digital media experience as well as previous experience leading a team
• Extensive experience planning and buying across Social platforms including:
• Meta (FB/IG), TikTok required
• Pinterest, Snap, Reddit highly encouraged
• Ad buying / activation platforms (Smartly, Kenshoo/Skai, 4C) highly encouraged
• Mobile Measurement Partner/MMP experience preferred (AppsFlyer)
• Experience planning multi-stage, high-consideration media strategy with full-funnel tactics and campaign objectives (reach, traffic, lead gen, app acquisition, CPA/ROAS/LTV optimization)
• Direct experience managing campaigns in platforms with a focus on both revenue-driven sales objectives and brand-lift objectives
• Knowledge of ad tech landscape including areas such as event management (GTM or Segment), audience platforms, measurement, creative tools / DCO for social channels.
• Experience working with multiple creative teams/partners to shape Paid Social content to drive audience resonance and effective demand response across all funnel stages and campaign objectives.
• Experience activating creators/influencers in paid media campaigns.
• Experience with A/B and multivariate testing and optimizing landing pages and user funnels.
• Excellent analytical skills to inform smart hypotheses and data-driven strategy. Self-starter capable of completing complex analyses integrating multiple data sources to answer thorny, multi-faceted business questions.
• Proven track record of managing multiple projects and campaigns simultaneously.

#LI-ES2 #LI-Hybrid

The base salary range represents the low and high end of the anticipated salary range for this position based at our New York City headquarters. The actual base salary offered for this position will depend on numerous factors including individual performance, business objectives, and if the location for the job changes. Our base salary is just one component of Peloton’s competitive total rewards strategy that also includes annual equity awards and an Employee Stock Purchase Plan as well as other region-specific health and welfare benefits.

As an organization, one of our top priorities is to maintain the health and wellbeing for our employees and their family. To achieve this goal, we offer robust and comprehensive benefits including: - Medical, dental and vision insurance - Generous paid time off policy - Short-term and long-term disability - Access to mental health services - 401k, tuition reimbursement and student loan paydown plans - Employee Stock Purchase Plan - Fertility and adoption support and up to 18 weeks of paid parental leave  - Child care and family care discounts - Free access to Peloton Digital App and apparel and product discounts - Commuter benefits and Citi Bike Discount - Pet insurance and so much more!  Base Salary Range$167,500—$217,600 USD

 

ABOUT PELOTON:

Peloton (NASDAQ: PTON), provides Members with expert instruction, and world class content to create impactful and entertaining workout experiences for anyone, anywhere and at any stage in their fitness journey. At home, outdoors, traveling, or at the gym, Peloton brings together