Talent Marketing & Branding Leader

If you are a GPI employee, please click the Employee Login before applying.

 

At Graphic Packaging International, we produce the paper cup that held your coffee this morning, the basket that transported those bottles of craft beer you enjoyed last weekend, and the microwave tray that heated your gourmet meal last night. We’re one of the largest manufacturers of paperboard and paper-based packaging for some of the world’s most recognized brands of food, beverage, foodservice, household, personal care and pet products. Headquartered in Atlanta, Georgia, we are collaborative, diverse, innovative individuals who create inspired packaging while giving back to our communities. 

 

With over 25,000 employees working in more than 130 locations worldwide, we strive to be environmentally responsible in our industry and in the communities where we operate. We are committed to workplace diversity and offer compensation and benefits programs that are among the industry’s best to reward the talented people who make our company successful.

 

If this sounds like something you would like to be a part of, we’d love to hear from you.

 

A World of Difference. Made Possible.

 

You know how to drive a compelling brand. You know how to engage people and social marketing is your thing. You also don’t mind some operations work needed to support the platforms. From employment branding and recruitment marketing to candidate engagement, you will own it for Graphic Packaging across corporate, mills & plants, early career and diversity recruitment. You are a master of creating high-impact demand generation programs to grow a talent network, and as our Talent Marketing & Branding Leader, you will drive compelling and impactful recruitment marketing strategies.

 

And data? You love it and use it to learn, adapt, and shift direction as needed. If you are a roll up your sleeves, make it happen, kind of contributor who wants a strong and supported team environment then we want to hear from you.

 

Core responsibilities include:

 

Employer Branding Initiatives

• Develop and maintain the company's employer brand identity.

• Craft messaging and materials that showcase the company culture, values, and opportunities for growth.

• Ensure consistency in branding across all recruitment channels.

 

Job Advertisement Creation

• Write engaging and accurate job descriptions to attract qualified candidates.

• Utilize SEO techniques to optimize job postings for maximum visibility.

• Experiment with different formats and platforms to reach diverse candidate pools.

 

Social Media Management

• Manage and curate content for company social media profiles related to talent acquisition.

  • Glassdoor sponsored profile

  • Indeed sponsored profile

  • LinkedIn profile, career pages & content calendar

• Engage with potential candidates and respond to inquiries or comments promptly.

  • Glassdoor reputation (response mgmt & employee engagement)

• Monitor social media trends and adjust strategies accordingly to maintain relevance.

 

Recruitment Event Coordination

• Plan and organize recruitment events such as job fairs, open houses, or networking events.

• Coordinate logistics, including venue selection, promotional materials, and attendee communication.

• Act as a representative of the company, promoting its brand and opportunities to prospective candidates.

 

Stakeholder Collaboration

• Collaborate with internal stakeholders such as HR, hiring managers, and executives to understand hiring needs and priorities.

• Align talent acquisition marketing strategies with overall recruitment goals and company objectives.

• Provide regular updates and reports on recruitment marketing activities and outcomes.

 

Metrics Analysis and Optimization

• Track key recruitment metrics, including applicant source, conversion rates, and time-to-hire.

• Analyze data to identify trends, strengths, and areas for improvement in talent acquisition marketing efforts.

• Use insights to refine strategies and allocate resources effectively for future recruitment campaigns.

 

 

Qualifications:

• 3+ years of experience in an Employment or Corporate Branding, Marketing, and/or Talent Acquisition function with a focus on recruitment marketing