Vice President, Reblozyl & Lymphoma Marketing

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Position Summary

The Vice President, Reblozyl & Lymphoma Marketing is a senior commercial leader responsible for defining and executing brand strategy across Reblozyl and Lymphoma, with a primary focus on U.S. commercialization while maintaining critical global strategic leadership for Reblozyl.

This role drives enterprise‑level impact by ensuring strong near‑term performance of Reblozyl in the U.S., sustaining long‑term growth through lifecycle management, and leading launch planning and readiness for Golcadomide in Lymphoma. The VP serves as a key integrator across U.S. and Global teams, providing strategic direction, commercial insight, and cross‑functional leadership from late‑stage development through launch and ongoing commercialization.

The role is a core member of the U.S. Oncology Leadership Team and represents Marketing in senior governance, strategic planning, and executive decision‑making forums.

Key Responsibilities

U.S. Brand Leadership – Reblozyl

• Own U.S. commercial strategy and execution for Reblozyl across all approved and emerging indications.
• Lead development and execution of the U.S. brand plan, including strategic positioning, messaging, channel strategy, promotion, and field enablement.
• Partner closely with Sales, Medical Affairs, Market Access, Patient Services, Analytics, and Finance to drive performance, remove barriers, and maximize patient impact.
• Ensure disciplined execution against annual and long‑range operating plans, including forecasting, budget ownership, and resource prioritization.
• Serve as the senior Marketing voice in U.S. governance forums, POAs, QBRs, and executive reviews.

Global Reblozyl Strategy & Lifecycle Management

• Provide strategic marketing leadership for global Reblozyl commercialization, with a focus on:
  • Ex‑U.S. launch and expansion strategies
  • Lifecycle management planning
  • Indication sequencing and prioritization
• Actively participate in Global Product Team (GPT) and related governance bodies, ensuring strong integration between global strategy and U.S. insights.
• Partner with Global Commercial, Medical, and Development teams to shape long‑term brand vision, evidence strategies, and global value narratives.
• Translate U.S. market learnings into global best practices and inform regional strategies.

Lymphoma – Golcadamide Launch Leadership

• Lead U.S. marketing strategy and launch readiness for golcadamide in Lymphoma.
• Shape early commercial strategy, positioning, and launch sequencing in partnership with Global and Development teams.
• Build and lead the cross‑functional launch team, ensuring alignment across Marketing, Medical, Access, and Sales.
• Oversee launch planning milestones, readiness reviews, and pre‑launch investments to ensure a successful Day‑1 and sustained post‑launch performance.

People & Enterprise Leadership

• Build, develop, and lead a high‑performing marketing organization, fostering strong talent development, succession planning, and inclusive leadership.
• Serve as a role model of BMS values and leadership behaviors across the Oncology organizati