Director, Consumer Marketing - Schizophrenia

Working with Us
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Position Summary:
We are seeking an experienced, passionate and results-driven Director of Consumer Marketing to help lead the consumer marketing efforts focused on schizophrenia.

The Director, Consumer Marketing (Schizophrenia) will be a critical member of the US Marketing and Commercial teams at BMS, focused on shaping and executing a robust marketing plan for Consumers (including people living with schizophrenia and care partners). This is a truly unique opportunity to shape a highly genericized and competitive schizophrenia market with a first-of-its-kind medication with blockbuster aspirations.

In partnership with the other consumer marketing team members, this individual with champion consumer marketing efforts to support the ongoing US commercial launch of xanomeline-trospium. Specifically, this role will be responsible and accountable for workstreams related to (but not limited to) messaging development & optimization, digital marketing, media, including TV marketing, planning and delivery, and other strategic and operational efforts from inception (strategic planning) to optimization (analytics) across multiple target consumer audiences.

With support from full-service creative and media agencies, this role will be required and empowered to translate brand strategy into detailed project plans, grow brand awareness, create actional project scopes, effectively manage budgets and timelines, and deliver high-impact, engaging outputs while aligning with key cross functional partners and solving business challenges with fit-for-purpose solutions.

Key Responsibilities:

• Create and implement the strategy and tactical execution of (with key stakeholders) impactful, integrated consumer messaging, creative assets and tactics across various channels including TV, digital, print, website, CRM

• Champion upcoming market expansions & launches for consumer schizophrenia audiences with optimized messaging and creative to fortify future brand growth

• Create and initiate messaging maps that integrate customer type, segmentation, and site of care

• Lead consumer strategic initiatives that include (but are not limited to): strategic brand planning, POA meeting planning, media planning and optimization

• In collaboration with Patient Access & Support Services (PASS) team, develop and optimize programs to improve product onboarding and adherence

• Develop strategic roadmaps and implement new use cases involving new technological and operational capabilities delivered in partnership with internal COEs

• Think innovatively regarding the application of new technologies and solutions to help achieve goals and drive brand growth

• Work with internal cross functional groups (HCP Marketing, Public Relations/Corporate Communications, Legal, Regulatory, Medical, Project Management, Review Committees, Patient Support and Market Access) to provide commercial input on cross-matrix activities, ensuring consistent, on-strategy execution of brand priorities within each function

• Work with partners to report on KPIs and identify optimization needs, as well as track performance on a regular basis

• Ensure compliance with all regulatory requirements, industry guidelines, and ethical standards governing pharmaceutical marketing practices, including FDA regulations and guidelines related to schizophrenia treatment promotion

• Effectively lead and partner with the agency-of-record, providing clear expectations, guidance, and feedback to agency, ensuring rigor in marketing excellence

• Develop and grow talent and model the BMS Talent Philosophy

Qualifications & Experience: