Lifecycle Marketing Manager

From Fivetran’s founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. We’re proud that more organizations continue to leverage our technology every day to become truly data-driven.

About the Role

Fivetran is building data pipelines to power the modern data stack for thousands of companies.

We are seeking an experienced and dynamic Lifecycle Marketing Manager to lead our growth marketing efforts. You will be the mastermind behind crafting personalized experiences that guide prospects through the early buying journey, ensuring they receive the right message at the right time. The ideal candidate will have a proven track record in B2B demand generation marketing, lifecycle marketing, and campaign execution. You will be responsible for developing targeted marketing strategies and collaborating with cross-functional teams to prospect engagement and drive revenue growth. 

This role is based out of our Oakland/Denver office.

What You'll Do

• Develop and execute data-driven lifecycle marketing strategies across multiple channels, including email, paid media, and web experience that address top growth opportunities
• Craft compelling email content that resonates with prospects early in the marketing funnel to create brand awareness, marketing activity, and demo/trial requests 
• Track and analyze key performance metrics including engagement rates, conversion rates, and revenue attribution
• Enable and operationalize data-driven audience targeting strategies to ensure lifecycle marketing programs reach the most relevant recipients
• Collaborate with stakeholders to define audience personas and segmentation criteria.
• Work with the Marketing Operations team to ensure our marketable database is optimized for prospect engagement
• Leverage marketing automation tools to segment leads, personalize messaging, and optimize campaign performance.
• Stay up-to-date on the latest marketing trends and technologies, and identify opportunities for innovation.

Skills We're Looking For

• 5+ years of experience in Saas B2B lifecycle marketing.
• Proven track record of success in developing and executing nurture campaigns.
• Strong understanding of marketing automation tools and data analysis.
• Excellent written and verbal communication skills.
• Ability to work independently and manage multiple priorities simultaneously.
• Passion for marketing and a deep understanding of the customer journey.
• A data-driven approach to building and communicating insights 
• Sense of ownership and pride in your performance and its impact on the company’s success
• Critical thinking and problem-solving skills

Bonus Skills

• Experience in A/B testing and marketing experimentation.
• Experience working with a CRM system.
• Experience working with enterprise businesses in the B2B Saas space

#LI-CM1

The pay range displayed on this job posting reflects the minimum and maximum target for new hire salaries for the target position and level. Our pay ranges are determined by role, level, and location. Our job titles may span more than one career level. Within the range, individual pay is determined by additional factors, including job-related skills, experience, relevant education or training, business need, market demands. The pay range is subject to change and may be modified in the future. Your recruiter can share more about the specific pay range for your location during the hiring process.

This range represents base salary only and does not include incentive for sales roles, equity, or  benefits, if applicable. 

Pay Range$115,256.11—$138,312.86 USD

Perks and Benefits

• 100% employer-paid medical insurance*
• Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off
• RSU stock grants*
• Professional development and training opportunities
• Company virtual happy hours, free food, and fun team-building activities
• Monthly cell phone stipend
• Recharge, reenergize, and pursue personal and professional goals with a 30-day paid leave after 5 years*

*May vary by country and worker type - please reach out to your recruiter for more information

Click here to learn more about Fivetran's Benefits by Regi