VP Director

Company Description

As the Human Experience Company, we are a global media agency that believes in the alchemy of people and technology to create experiences people love and actions brands need. It’s in our DNA. We’re powered by the strength of our innovative, driven, and intelligent people who are deeply passionate about achieving best-in-class results on behalf of our clients –some of the world’s leading marketers.

We value you and the work you do. We work hard, but also enjoy scores of perks rooted in our legacy of having one of the strongest agency cultures. Our top-notch health insurance plans and paid time off allow you much-needed time to recharge and achieve the work-life balance you need to bring your absolute best self to work.

Job Description

We are undergoing a major transformation of our global media relationship to ensure our partnership is future ready. The first step of our vision is to redesign the foundations, with the data operations as our starting point.

We are looking for The Global TAAG Lead who will be a key pioneering leader within the Data CoE, and will be responsible for cultivating and leading an off-shore TAAG hub of client-assigned experts who are responsible for the end-to-end delivery of the following media planning, measurement, and activation functions:

• Owning and oversees all TAAG related aspects of client digital relationship in context of campaign execution and reporting for assigned accounts beginning with identification of key opportunities and need, development of project scope and plan, coordination with respective vendors, clients, and internal teams
• Develop, adapt, and deploy new ways of implementing and activating digital media to ensure high standards and reporting requirements are met
• Work with the regional and market leads to ensure ways of working are relevant for client and business needs
• Digital technology & infrastructure recommendation and decision making
• Campaign set up (ensure taxonomy adherence and implementation, ad server/website tagging, etc.) - ensures consistency & adherence to campaign objectives
• Digital media technology operations including but not limiting to ad server and digital platform integration

Technology & Activation Hub Leadership

• Restructure and lead global onshore-offshore TAAG hub implementing trafficking and tagging for all markets across the Globe
• Manage the resources within the Technology & Activation Hub assigned to the client to produce desired performance business outcomes and keep team challenged/motivated
• Develop, adapt and deploy new ways of working for TAAG team to ensure high standards and reporting requirements are met
• Ensure insights and applications derived from each project are infuse into the ongoing operations both for client and within agency
• Drive taxonomy compliance and implement strong quality assurance processes and solutions, e.g. Grasp.gg

Technology Expertise

• Develop and deliver technology roadmap for the integration and intersection of client-side and agency-side technologies/data
• Work with Global DNA Powerhouse Lead and Data CoE peers to solve client specific business problems with technology solutions - insights, execution, measurement, etc.
• Provide point-of-view and assist in architecting solutions on how to implement under-utilized or new technology product advancements / capabilities
• Ongoing recommendation on new technologies and features to be used to improve campaign performance

Technology Management

• Design and deploy global account structures to ensure proper campaign implementation and reporting
• Responsible for overseeing campaign configurations in ad server(s) consistent with campaign strategy and objectives
• Ensures flawless execution of digital media campaigns across all markets
• Responsible for proactively making recommendations on improving campaign execution based on platform capabilities and functionality
• Develop an automation agenda working with agency internal and external resources

Qualifications

• An excellent communicator - able to write clearly and speak professionally -especially when communicating with individuals where English may not be their first language
• Ability to communicate/translate complex concepts to non-technical audience
• Demonstrated ability to effectively coach and develop junior colleagues in remote settings
• Strong leadership and management capabilities, both operationally (to ensure that tasks such as reporting & trafficking are completed on time and accurately), as well as strategically (to ensure that guidance is given to all teams on how to enhance their work product, as the technology and activation product matures)

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