VP Analytics - Sam's Club (L12)

Job Description:

Role Title: VP Analytics - Sam's Club (L12)

Company Overview:

Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry’s most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more.

• We have recently been ranked #2 among India’s Best Companies to Work for by Great Place to Work. We were among the Top 50 India’s Best Workplaces in Building a Culture of Innovation by All by GPTW and Top 25 among Best Workplaces in BFSI by GPTW. We have also been recognized by AmbitionBox Employee Choice Awards among the Top 20 Mid-Sized Companies, ranked #3 among Top Rated Companies for Women, and Top-Rated Financial Services Companies.
• We offer Flexibility and Choice for all employees and provide best-in-class employee benefits and programs that cater to work-life integration and overall well-being
• We provide career advancement and upskilling opportunities for all to take up leadership roles

Organizational Overview:
Our Analytics organization comprises of data analysts who focus on enabling strategies to enhance customer and partner experience and optimize business performance through data management and development of full stack descriptive to prescriptive analytics solutions using cutting edge technologies thereby enabling business growth
 

Role Summary/Purpose:
VP, Sam’s Club Analytics role is a part of India Analytics Hub (IAH). The role involves leading an analytics team and developing analytic capabilities and solutions in partnership with US Analytics teams across marketing planning, measurement and optimization, customer analytics, targeting & segmentation, forecasting, etc. areas to identify growth opportunities , optimize business strategies and derive actionable insights across customer journey.
 

Key Responsibilities:
• Provide leadership and hands-on analytic support to the Sam’s Club Card Program as and when required
• Co-own development of analytic agenda and roadmap with US counterpart and deliver on portfolio goals
• Be a hands on leader and willing to roll up sleeves to lead projects , perform data analysis
• Spearhead analytics delivery for new product launches, value propositions, customer acquisitions, lifecycle marketing and customer experience initiatives
• Lead strategic/complex analytics projects from beginning to end, including ideation, data mining, strategy formulation, and presentation of results and recommendations
• Create test and learn culture through ongoing assessment of marketing programs/campaigns
• Together with US analytics teams, foster strong partnership and engagement with both the internal Synchrony business and client teams
• Partner with portfolio teams to build business cases and plans to drive marketing and customer strategy, incl. targeting, testing designing, opportunities and cost/benefit analysis to review with client and business teams
• Lead and inspire a team of professionals, providing mentorship, guidance, engagement, career pathing and development opportunities
• Formulate strategy and action plan to recruit, retain and develop analytic talent
• Partner with Analytics CoE teams to drive best practices and centralized analytic capabilities across clients
• Drive internal initiatives, perform other duties and/or special projects, as assigned
 

Required Skills/Knowledge:
Minimum 10 years of experience in building analytics to drive strategy with positive outcomes and measuring impact
• Minimum 6 years of experience in managing people, developing talent, providing & receiving constructive feedback
• Minimum 8 years of hands-on SQL and SAS programming experience with an ability to leverage advanced algorithms and be efficient in handling complex/large data sets
• Good working knowledge of statistical tests, distributions, regression, maximum likelihood estimators, etc.
• Advanced proficiency in MS-Excel and MS-PowerPoint with superior data analyses and story boarding skills
• Ability to build and lead large teams, articulate a clear vision and deliver measurable results
• Ability to work in matrix organization, make and enable data driven decisions
• Demonstrated ability to manage complexity/ambiguity and multiple initiatives
 

Desired Skills/Knowledge:
Strong verbal and written communication skills; ability to engage effectively with a broad range of audiences including senior business leaders, other senior analytics leaders, and highly technical talent
• Proven hands-on experience utilizing SAS and SQL; Experience with open-source tools such as R a