Team Lead, Digital Marketing

The Team Lead helps grow qualified business leads & revenue for a portfolio of new and existing clients through personalized, integrated digital marketing strategies. You will lead and guide a team of Paid Media and SEO strategists to align with client business objectives, implement digital strategies, showcase transparent results, and provide a positive client experience through every interaction. This role is a client-facing role and requires professionalism, accountability, critical thinking, and leadership to be successful with both teammates and clients.

Job Responsibilities

• Lead the oversight and execution of strategic, integrated digital marketing strategies for a portfolio of Essentials clients, while driving client retention, results, team member retention, and strategic revenue growth for your Integrated Marketing Team to meet company retention & revenue goals. 
• Take ownership of personal and Integrated Marketing team goals, ensuring accountability to outlined client and company targets. Report on weekly and monthly metrics to track progress towards company objectives.
• Prioritize methodology to deliver integrated, digital strategies that meet client goals to improve retention. Maintain alignment between paid search, organic, and other channels to deliver consistent & relevant results.
• Guide the quality of communication between the team and client. Exemplify strong communication skills, instilling confidence with clients through trust building interactions and via email as needed.
• Ability to develop, implement, and monitor budgets to ensure efficient allocation of resources, including the effective management of surplus and overage balances.
• Conduct in-depth competitor analysis to identify industry trends, best practices, and opportunities for improvement in key business areas.
• Proactively manage change to achieve desired outcomes, collaborating with Division Leaders to drive conversations and execute standards.
• Ensure business goals are clearly understood and reporting reflects the value of working with our organization.The expectation is to provide insightful data analysis that resonates with the client, leading to proactive strategy adjustments, alignment, and enhanced client retention.
• Personalized customer experience is an OBX Standard. Meeting expectations of timelines, communication, results and meaningful deliverables.
• Lead a team of Essentials strategists in implementing SEO and SEM strategies grounded in best practices to drive growth and achieve measurable results for clients. You will work collaboratively with teams across the organization and are responsible for aligning to collectively achieve client goals.
• Conduct regular 1:1 meetings and annual performance reviews with direct reports, providing constructive feedback and setting goals for continuous professional development and growth of team members.
• Foster collaborative environment amongst team to promote integrated alignment and holistic strategies & communication for portfolio of accounts. Empower team members to own results, communication and implementation for their specific channels as well as joint successes and opportunities across clients to promote teammate development. 
• Partner with all departments across OuterBox in alignment with company vision and goals. Every department contributes to creating opportunities for our clients, providing a great experience, and retaining our clients. 
• Continuously stay updated on the digital marketing industry & related industry verticals to grow your knowledge and build credibility with Teammates and clients. Participate in ongoing BSchool training to build credibility & business acumen with both teammates and clients, and share your insights. 
• Additional duties, as assigned.

Required Experience

• 5+ years experience preferred.
• Experience leading a marketing team to meet goals and deliver successful outcomes. You are capable of guiding, coaching, and having constructive conversations.
• Experience in integrated strategy alignment/ development across paid and organic channels to achieve shared goals and maximize results.  
• Ability to use discernment throughout strategy development and execution as it relates to client goals.
• Demonstrate expertise & understanding in using spreadsheet functions and formulas to analyze, identify trends, and summarize data.
• Experience working with multiple Essentials-level clients or brands at once and approaching each with a high level of personalization. You are flexible and adaptable in responding and accommodating reasonable changes in priorities, timelines and communicating proactively through them.
• Customer service experience where you’ve served as a main point of contac