Subscriptions Marketing Manager, Roku Smart Home

Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

 

About the team

The Growth Marketing Team supports the TV, Players and Smart Home product lines. The team is focused on increasing our household adoption base across our product lines.

 

About the Role

In this role as Lifecycle Marketing Manager, Roku Smart Home, you will be the growth marketer for our Roku Smart Home product line. You will align with marketing, business and products leads to drive the development and communication of a holistic subscription lifecycle marketing plan, as well as the quarterly reporting/measurement program and test & learn plan. In addition, you will partner with our Analytics and MarTech teams in the development and execution of reporting and technical enhancement roadmap to support their efforts.

This role is highly collaborative, cross functional, and requires a strong understanding of email, data, analytics, and marketing automation. You should have hands-on experience building out omni-channel test and learn program based on audience segmentation and driving a consumer subscription lifecycle program.

Ideally, you will have a strong technical marketing background, relationship-building skills, and can analyze, interpret, and apply data. You enjoy working in a dynamic, fast-paced environment in a highly competitive marketplace and have a track record of providing insights from data. You need to be able to interface with senior level executives but also manage the day-to-day details to move initiatives forward.

What you'll be doing

• Partner closely with marketing strategy, business, product, and analytics leads to develop objectives, goals, KPIs, and measure/track subscription lifecycle campaigns and tactics
• Develop, plan, launch, analyze and optimize subscription lifecycle marketing campaigns and programs across multiple channels (e.g., email, in-app messages and notifications) to meet the established goals & KPIs
• Manage and drive campaigns and programs across the cross-functional team and manage cross-team communications, including via regular campaign and program reviews
• Develop holistic email marketing campaigns and automations for Smart Home business
• Be the center of excellence for email communications within Roku’s Device Marketing organization and know best practices across subject lines, layout, testing and operations
• Partner with Marketing Operations to build and maintain a marketing automations calendar
• Partner with MarTech to build and prioritize a development roadmap based on needs of subscription lifecycle marketing strategy
• In partnership with analytics team, develop and maintain an omni-channel test, learn, and optimize roadmap
• Develop a deep understanding of the Smart Home audience to define best practices to reach and engage with them
• In partnership with analytics team, report on campaign performance and actionable insights for future optimizations (i.e., targeting/segmentation, creative, channels)
• Refine core messaging in partnership with Product Marketing based on best practices and testing results.

 

We're excited if you have

• 5+ years of experience in consumer tech; agency and/or client-side
• Strong experience with email, SMS and push marketing strategy, analytics, and automation
• Experience with developing lifecycle communications for consumer subscriptions
• Experience with marketing automation tools such as Braze, Marketo or HubSpot
• Experience with A/B testing and experimentation
• Highly collaborative nature and the ability to work cross-functionally while navigating through ambiguity and maintaining attention to detail
• Strong track record of developing omni-channel marketing testing strategies
• Strong ability to translate marketing strategy into technical requirements
• Strong ability to pull and analyze data, draw accurate conclusions, and adjust strategy
• Excellent communication and interpersonal skills, both written and oral