Senior Producer, Podcast Subscriptions

OVERVIEW

A thriving, mission-driven multimedia organization, NPR produces award-winning news, information, and music programming in partnership with hundreds of independent public radio stations across the nation. The NPR audience values information, creativity, curiosity, and social responsibility – and our employees do too. We are innovators and leaders in diverse fields, from journalism and digital media to IT and development. Every day, our employees and member stations touch the lives of millions worldwide. 

Across our organization, we’re building a workplace where collaboration is essential, diverse voices are heard, and inclusion is the key to our success. We are committed to doing the right thing in our journalism and in every role at NPR. This means that integrity, adherence to our ethical standards, and compliance with legal obligations are fundamental responsibilities for every employee at NPR.

INTRO TO POSITION

The Senior Producer, Podcast Subscriptions will play a key role in producing outstanding content that drives audience revenue to NPR and its Member stations, delights paying audiences, and persuades non-supporters to join.

The Senior Producer will work closely with NPR and partner podcasts to pilot and do ongoing production work for the NPR+ subscription and Membership program. The Senior Producer will have experience working on many different show types (format, length, genre etc.) and an ability to quickly adapt their work style and editorial perspective to each show they work with. They will use their own ideas and experience to inform content decisions, as well as be guided by data from subscribers, potential subscribers, and direct listener feedback. They will work directly with podcasts to seek new opportunities to add subscriber benefits where possible. They will expertly manage showrunner and fellow producer expectations throughout the production process, whether for regular episodes or special projects.

The Senior Producer, Podcast Subscriptions will have a solid understanding of the podcasting industry and subscription landscape. In addition to their editorial skills, this person will be a strategic thinker with an interest in and knowledge of competitor trends.

In all they do, the Senior Producer will actively work to foster diversity as well as cultivate and support an inclusive and equitable workplace.

This is a union represented role covered under the terms of a collective bargaining agreement with SAG-AFTRA.

This is an NPR editorial role covered under the terms of the NPR Ethics Handbook. All editorial staff are bound by this guidance. Editorial staff are defined as staff members who play a role in shaping the journalistic or creative direction of NPR's content, including events.    

RESPONSIBILITIES

• Lead efforts to expand subscription offerings beyond sponsorship-free episodes, in ways that engage NPR podcast fans and respect our mission as a non-profit organization. Benefits are expected to include audio, but may range into other forms of audience engagement.
• Work closely with various show teams to pilot, produce, and refine subscriber-only offering.
• Work closely with Marketing and Development on initiatives to encourage direct subscription support.
• Use audience insights, subscriber behavior, and editorial strategy to keep the supporter offering attractive and effective.
• Write and produce promos that highlight subscriber-only benefits.
• Support additional opportunities to super-serve supporters based on individual shows’ plans and interests, such as through non-audio benefits like events and more.

The above duties and responsibilities are not an exhaustive list of required responsibilities, duties and skills. Other duties may be assigned, and this job description can be modified at any time.

MINIMUM QUALIFICATIONS

• 8 or more years experience in audio production.
• Experience working cross-functionally with individuals and teams from different show types, formats, genres, and more.
• Experience working with editorial teams to create content as producer, editor or reporter.
• Ability to communicate sensitive information diplomatically.
• Ability to thrive in a highly matrixed environment with multiple stakeholders.
• Ability to use business priorities and audience feedback to focus editorial efforts.
• Self-motivated and able to manage multiple work streams at the same time without missing deadlines.
• Proven ability to consistently work as part of a team, demonstrating at all times respect for the diverse constituencies at NPR and within the public radio system.
• Ability to c