Student Communications Specialist

SUMMARY

Content Strategy and Execution

• Collaborates with the Director of Enrollment Marketing to develop and implement enrollment-related strategic communications that engage current students, supporting their academic, extracurricular, and personal development, such as communications about completing the Enrollment Checklist, making payment arrangements, connecting to academic resources, course registration, applying for housing, and communicating application deadlines for student leadership, etc.
• Designs and curates targeted digital communications using multiple platforms (emails, text messages, social media posts, etc.) that inform students about campus resources, deadlines, events, and opportunities for engagement.
• Develops content that supports student retention efforts, including personalized messages to keep students motivated, connected, and informed throughout their academic journey.
• Creates engaging content that reflects PBA’s mission and student-centered values, fostering a sense of belonging and community.
• Builds communication campaigns that support students' course registration and re-enrollment activities.

Collaboration with Internal Stakeholders

• Works closely with cross-functional departments, such as Advancement-Marketing, Student Life, Student Engagement, Financial Aid, Registrar’s Office, Student Experience Operations to coordinate messaging and to pro-actively inform students about available campus services, resources, events, and opportunities.
• Develops and maintains strong working relationships with internal teams to share necessary resources, coordinate events, and ensure timely communication with current students.
• Partners with staff to gather feedback and insights on student needs and preferences, tailoring messaging to address those areas effectively.

Content and Materials Coordination

• Oversees the development and execution of targeted communication campaigns across multiple platforms (e.g., Slate, Navigate, MVix) that address key student lifecycle moments such as advising, course registration, financial aid, and graduation.
• Manages and tracks content for the student portal (myPBA) to ensure it is up-to-date, accurate, and aligned with ongoing communications.

Data Analytics and Campaign Performance

• Utilizes data analytics tools (e.g., Slate, Navigate) to monitor and assess the effectiveness of student communication campaigns and provides recommendations for improvement based on performance metrics.
• Regularly reports on student engagement, retention metrics, and communication trends to ensure content strategies are aligned with PBA's goals.
• Partners with the Director of Enrollment Marketing to adjust strategies and improve outreach efforts based on data-driven insights and student feedback.
• Provides Director, team, key individuals, and relevant parties reports and updates regarding status and completion of communication campaigns, projects, and updates.

Communication

• Coordinates with Director of Enrollment Marketing to help guide the student marketing team, ensuring they are productive; leverages their ideas and creativity in new des