Sr. Creative Strategist

Company Description

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers both hybrid and remote work options. This means you can work from home and commute to a LinkedIn office, depending on what's best for you and when it is important for your team to be together, or you can work remotely from most locations within the country listed for this role.

The LinkedIn Brand Creative team is seeking a Creative Strategist to support and drive GTM strategy. The role will require partnership with both marketing and creative teams to develop and help implement strategies in-line with the Company’s brand vision and business objectives.

• Creative Partnership: The candidate will be expected to work directly with creative teams to develop consumer, category and cultural insights, GTM strategies and inspiration - as well as ensure that strategy is reflected in the creative work.
• Marketing Partnership: The candidate will be expected to partner with the marketing team to generate GTM strategy, facilitate cross functional alignment and shepherd strategic creative work through the organization via research and stakeholder management. 

A successful candidate for this role will be a self-starter and problem solver, effective at managing day to day activities of complex programs, cross-functional partnerships, and have the ability to get things done even when the playbook hasn’t been written.

Responsibilities: 

• Drive day-to-day operations for creative with cross-functional teams
• Support creative and marketing teams via staying up to date with the latest trends, technologies and best practices. 
• Identify, manage and resolve dependencies, issues and risk between different projects, and workstreams.
• Model and deliver process improvements for strategic and design projects. Continuously identify and innovate processes and tools that improve how we launch campaigns
• Lead the audience, behavior change, tension/opportunity, single minded idea and RTB in marketing briefs and turn those marketing briefs into inspiring creative briefings. 
• Capacity to work well under pressure with ability to adapt to changing project requirements and deadlines, with minimal impact to timelines.

Qualifications

Basic Qualifications:

• 7+ years prior experience in brand strategy or related field
• Bachelor's Degree or equivalent experience 

Preferred Qualifications: 

• Strong creative and analytical skills with a proven ability to generate insights and translate them into actionable creative strategy 
• Strong qualitative and quantitative research ability to develop insight and ideas
• Exceptional communication, storytelling and presentation skills
• Ability to cultivate relationships in a fast-paced and highly collaborative environment across all levels of the organization
• Comfort with identifying and solving problems while maintaining forward progress
• Ability to effectively work with cross-functional teams and thrive in a fast-paced, “get it done” entrepreneurial environment with minimal supervision
• Ability to adapt to shifting priorities and help the team with ad-hoc projects as needed.
• Agency experience is a plus
• Proficient in Microsoft office and/or Google suite

Suggested Skills: 

• Brand Strategy 
• Communication
• Cross Functional Partnership 

LinkedIn is committed to fair and equitable compensation practices.    

The pay range for this role is $121,000 to $188,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.    

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits. 

Additional Information

Equal Opportunity Statement<