Sr. Analyst, Brand Activation & Partnerships

Job Description

The Sr. Analyst (SA), Brand Partnerships and Activations is a crucial role within the US Away From Home (AFH) Business Unit. The SA is responsible for developing the marketing strategy and leading cross-functional business partners to meet our goals of building brand relevance, health, and conversion while delivering profitable growth for the channel. This role is crucial in execting clear strategic priorities, implementing structured go-to-market plans, and fostering internal and external relationships to drive our AFH objectives forward. 

This role provides a unique opportunity to support our Chains Business, serve as a Subject Matter Expert in Small Batch Manufacturing, marketing partnerships, equipment strategies and providing high-impact experiences to our consumers. This role also provides a unique opportunity to develop nuanced marketing skills and business acumen across several sub-channels and traditional commercial restaurants.

This role provides direct interaction with cross-functional activities including Consumer Insights, Sales, Brand Marketing, Operations, Research & Development, and Finance, resulting in strengthened marketing fundamentals and a broad view to driving business growth. This role also interacts with customer and industry partners, developing direct relationships to effectively drive the marketing agenda and support the overall customer strategy.

Essential Functions & Responsibilities

• Responsible for marketing strategy development and execution to drive channel and customer growth in accordance with brand and Away From Home strategic priorities

• Supports joint business planning driving marketing strategy with priority customers.

• Develops and maintains relationships with customer and industry counterparts

• Design and implement impactful customer marketing activations across in-restaurant experiences, elevating brand equity and winning market share.

• Drives collaboration, development, and execution of initiatives internally across functions

• Monitors and analyzes sales volumes, market share trends, and competitive activity

• Performs in-depth analysis of research and insights data, reporting on and integrating findings into multi-channel marketing programs to optimize their performance

• Initiates and maintains R&D projects through the commercialization processes.

• Owns reporting on channel initiatives through regular rituals and routines and ad-hoc reports as needed

• Weekly reporting on initiatives and business drivers and weekly, monthly, quarterly strategic direction/items to execute against

• Collaborate closely with cross-functional leaders including but not limited to: Sales, Brand Marketing, Finance, Project Management, R&D, Operations, Culinary, and Insights

Expected Experience & Required Skills

• Bachelor’s Degree in Marketing, Business or related field preferred

• Prior experience in multi-channel marketing, product management, brand management, sales functions. B2B and Away From Home marketing experience a plus.

• Experience in strategic and tactical marketing plan development, managing the P&L and budget to deliver on critical initiatives

• Ability to synthesize consumer, operator, and channel trends translating data into actions

• Strong numerical and analytical skills with ability to interpret quantitative data and perform detailed trend analysis applying large, raw volume data

• Outstanding verbal, written, and interpersonal communications skills with a proven ability to work collaboratively with internal and external cross functional teams

• Ability to handle simultaneous projects and deliver within agreed upon time frames

• Strong organizational and project management skills

• Ability to persuade and build coalitions and credibility across organizations

• Comfortable with ambiguity and internally motivated to drive improvement every day

• Advanced proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook).         

• Must be willing and able to travel up to 25% of the time for business, including meetings, site visits, and collaboration sessions with customers.

Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.

New Hire Base Salary Range:

$89,800.00 - $112,200.00

Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing document