SEO & Content Specialist

Company Description

IDIQ is an award-winning company looking for talented individuals to join the team. We are passionate about fostering your unique skills, supporting your career goals and creating an exceptional work environment while providing outstanding solutions that our members trust.

IDIQ® is recognized as one of the fastest-growing industry leaders in identity theft protection and credit report monitoring. The IDIQ flagship brand is IdentityIQ®, offering real-time fraud alerts and credit report information to not only protect but also educate consumers. Popular IDIQ brands also include MyScoreIQ® for financial health and protection; Credit & Debt®, a credit and debt education-based membership platform; and IDIQ® Pre-Paid Legal Services℠, a leading provider of voluntary employee benefits.  As one of the fastest growing companies in the United States with consecutive spots on the prestigious Inc. 5000 list, we provide award-winning services and a positive work environment.  

We offer generous benefits such as paid vacation time, paid volunteer leave, health insurance, employer-match 401(K) contributions, continuing training opportunities and more. We also provide our staff with unending free coffee, relaxation rooms, game rooms and company events.

We value innovative thinking, excellent communication skills, on-your-feet problem-solving and a penchant for team collaboration. In this role, you are an integral part of our company’s success, helping create innovative solutions that serve our members’ needs.

If you are looking to join a growing company and work among talented peers, we encourage you to apply today!

Job Description

IDIQ is looking for an SEO & Content Specialist. IDIQ has a fun, fast-paced environment that creates a very rewarding place to work. Reporting to the Director of Brand Management, we are in need of a metrics-driven, goal-oriented, creative individual who is fast on their feet and passionate about writing along with impacting the bottom line. Duties may include but are not limited to the following:

• Strategic conversion driven, search-optimized copywriting for content marketing educational microsites and landing pages.
• Build captivating, conversion driven lead magnets for B2C audiences, including long-form whitepapers, blog posts, email drip campaigns, social media, infographics & LP copy.
• Collaborate with team members to ensure content creation works seamlessly with marketing automation and inbound lead generation strategy.
• Conduct comprehensive keyword research for microsites to rank highly for relevant keywords to bring in profitable traffic (i.e., Ahrefs, Google Search Console).
• Own and execute keyword strategy and optimization to lead to increased revenue. 
• Some experience building educational microsites and landing pages within SalesForce
• Some experience building emails in CRMs such as SendGrid and SalesForce.
• Own and execute internal and external linking strategy and acquisition within and across microsites to increase Google rankings.
• Perform regular analysis of competitor’s content marketing efforts, including trending topics and competitor keyword strategies.
• Aid in development of cohesive inbound content marketing strategy.
• Monitor and own metrics of organic traffic with the ability to recommend new technologies.
• Expert sense of Buyer Personas, goals, challenges and values of our B2B customers and ability to pivot content creation techniques to match specific audiences.
• Collaborate closely with the team to achieve team goals, including but not limited to, inbound lead generation, organic traffic, landing page downloads, paid search ROI and, most importantly, revenue.
• Able to handle and maintain strict confidentiality of sensitive consumer information in compliance with applicable privacy and data protection regulations
• Must follow all company policies and procedures regarding data privacy and protection and data loss prevention
• Regular and predictable attendance is required.
• Performs other job-related duties and responsibilities as may be assigned from time to time.

Qualifications

• Strong understanding of SEO best practices, such as SEO-friendly site architecture, meta titles and tags, etc.
• Strong analytical skills for enhancing SEO performance.
• Minimum 2 years experience of proven metrics-driven successful content creation with direct impact on revenue. 
• Minimum 2 years experience in content marketing strategy and execution.
• Minimum 2 years experience in SEO and keyword strategies and optimization.