SEO Specialist

Company Name

ARS-Rescue Rooter

Overview

The SEO Specialist plays a pivotal role in enhancing the online presence of the organization by driving organic traffic, improving search engine rankings, and maximizing lead generation opportunities. This role is responsible for designing, implementing, and continuously refining comprehensive SEO strategies aimed at increasing visibility and engagement across various digital platforms. Key responsibilities include conducting in-depth keyword research, optimizing both in-house and agency-developed content for search performance, managing and maintaining business profiles on key platforms, and performing detailed analysis of SEO performance metrics to measure success and identify areas for improvement. The SEO Specialist will collaborate closely with cross-functional teams to ensure SEO best practices are integrated across all digital touchpoints, ensuring optimal user experience, high-quality content, and measurable business outcomes.

Responsibilities

Success Defined:

 

Improved Search Rankings:

• Achieve higher organic positions for targeted keywords
• Track and report keyword ranking improvements

Increased Organic Traffic:

• Attract more visitors through high-quality, optimized content
• Grow traffic from both branded and non-branded search inquiries

Lead/Conversion Growth:

• Convert increased traffic into tangible leads or sales
• Optimize landing pages and on-site conversion paths
• Reduce bounce rates

Positive ROI:

• Demonstrate measurable returns on SEO investments
• Track and report on customer lifetime value/sales growth

Increased Domain/Page Authority:

• Resolves complex challenges within and beyond immediate responsibilities.

 Effective Communicator

• Conveys strategies, recommendations, and outcomes clearly to team members and management.
• Works closely with internal stakeholders to maintain consistent brand messaging across all content.
• Presents A/B test results and user research findings in a compelling, actionable manner.
• Persuades through formal and informal presentation in order to get results.

 Leads/Gets Results

• Develop and execute media strategies that deliver measurable results, including increases across all key metrics including, but not limited to, brand consideration and familiarity, lead volume and conversion.
• Analyze campaign performance to adjust ensuring channel performance meets or exceeds performance goals.
• Take initiative and bring insights (category, competitive, consumer) and solutions to company leadership.
• Conduct regular audits of performance media channels ensure alignment across strategic and operational objectives.
• Inspire and guide team members to optimize current programs and elevate overall performance.
• Drive alignment and collaboration across teams, ensuring all partners are working towards shared goals.
•  Align channel strategy with ARS’s seasonal business needs, ensuring both individual branches and brands meet business objectives.

Core Competencies

• Accountability: Takes personal responsibility for the quality and timeliness of work and achieves results with little oversight.
• Data and Metrics Capable: Uses data to improve metrics, creating success and performance continuously.
  • Achieve measurable improvements through strategic link-building and content optimization
  • Report on growth of backlinks from authoritative, high-quality sites

  Increased Local SEO Performance:

  • Achieve higher rankings in local search results
  • Optimize Google My Business profiles and local listings

  SEO Strategy & Research:

  • Develop, implement, and refine SEO strategies for organic search visibility and lead generation
  • Conduct keyword research and competitive analysis to identify content and optimization opportunities

  On-Page & Technical SEO:

  • Optimize website content, metadata, and site structure for SEO best practices
  • Identify and troubleshoot technical SEO issues, collaborating with web developers to implement solutions

  Local SEO Management:

  • Manage and optimize local SEO efforts, including Google Business Profiles and location-based strategies

  Performance Monitoring & Analysis:

  • Monitor and analyze SEO performance using tools like G