Senior Vice President

SVP, AUDIENCE EXPERIENCE – PHARMA 

About Us 

We are /prompt — the agency that helps brands outthink rather than outspend the competition. Reborn from the Lippe Taylor Group, we’re a frictionless agency built for today’s attention economy. 

We help brands evolve from storytelling to storymaking — creating ideas that drive conversation, shape culture, and earn a lasting place in people’s lives. Learn more at meetprompt.com. 

Role Overview 

As SVP, Audience Experience (Pharma) at /prompt, you will own and define the vision for how Rx brands show up across complex, highly regulated audience ecosystems — setting the standard for modern pharmaceutical audience experience. You will define how ideas live in the world for HCPs, patients, caregivers, and advocates, shaping omnichannel strategies that balance cultural relevance, scientific rigor, and regulatory responsibility — making informed decisions where risk, creativity, and compliance intersect. 

You will oversee a defined portfolio of pharmaceutical business, guiding senior teams across social, influencer, and digital engagement. At this level, you are both a business leader and category expert, responsible for building and evolving a modern, omnichannel audience experience practice spanning social, influencer, CRM, display, HCP portals, and EHR environments. You will establish the frameworks, teams, and partnerships that allow clients to operate confidently and creatively in one of the most complex and high-stakes categories in marketing. 

Partnering closely with Creative, Strategy, Engagement, and Medical and Regulatory stakeholders, you will ensure our work is as sound in execution as it is ambitious in concept. This role sits within Audience Experience, an integrated discipline that fuses content, conversations, and conversions to meet audiences where they are, ensuring ideas are designed to uniquely address audience needs from the start and deliver measurable impact in market. 

Skillset 

• Ability to lead and scale multiple strategy teams across social, influencer, and digital engagement for Rx pharmaceutical brands 

• Proven success developing audience-driven strategies for HCP, patient, caregiver, and advocate audiences within regulated environments 

• Deep knowledge of omnichannel engagement, including social (paid and organic), influencer marketing, CRM and email, display media, HCP portals, EHR platforms, and emerging media 

• Expert-level understanding of influencer strategy in pharma — including KOLs, patient creators, disease advocates, contracting considerations, vetting, and risk assessment. 

• Strong command of FDA and regulatory guidelines relevant to Rx promotion, disease awareness, and influencer content — with experience guiding teams and clients through MLR review and approval processes. 

• Experience leading digital and social activation from concept through execution, including platform partnerships, vendor oversight, and technology stack integration 

• Skilled in translating audience data, behavioral insights, and performance signals into clear strategies that inform creative and channel decisions 

• Experienced in managing senior client relationships within matrixed pharmaceutical organizations, serving as a trusted strategic advisor 

• Adept at overseeing financial planning, utilization, staffing, and growth planning for a senior discipline 

• Strong communicator, comfortable presenting complex strategies to senior stakeholders and representing the agency in leadership forums 

• Proven ability to identify