Senior Media Strategist, Programmatic

Laundry Service is a full-service marketing agency building relationships between people and brands. We help brands craft a meaningful role in culture across lifestyle, sports, music, technology and entertainment spaces. Our team delivers on strategy, creative, production, media buying and influencer management completely in-house. Laundry Service is a Wasserman company – learn more at www.247laundryservice.com.

Wasserman powers the business of sports, music, entertainment and culture. We serve clients with exceptional insight, influence and creativity, while making a positive impact on our industry and each other. Founded in 2002, Wasserman represents many of the world’s most iconic sports and entertainment figures, musical artists, brands and properties, empowering them to shape culture and captivate audiences worldwide. We operate globally across more than 67 cities, 27 countries and six continents. For more information, please visit www.teamwass.com.

Laundry Service is currently seeking a SeniorMedia Strategist to plan and execute programmatic paid media campaigns for a global entertainment brand. The ideal candidate is a programmatic expert who thrives in fast paced, data driven environments. Ideal candidate is passionate and has deep knowledge of advertising and the paid distribution landscape and is comfortable with analytics, insights, and measurement. We’re looking for an individual who can comfortably interact with clients on a daily basis and present in weekly client meetings. This role will partner with a Media Associate for media executions, and will report to the Director of Paid Media.

RESPONSIBILITIES

• Manage and execute paid distribution of full-funnel advertising campaigns, with an emphasis on awareness marketing.
  • Experience executing within a DSP (i.e. The Trade Desk, DV360, StackAdapt, Amazon DSP, etc.), especially with formats like Static Display and Video (OLV, CTV) required.
  • Paid social (Meta, TikTok, etc.), OLV (YouTube, Twitch), a plus.
• Execute client and internal facing reporting and campaign insights requests on a regular and/or ad-hoc basis.
• Execute day-to-day audience, creative and copy optimizations within campaigns.
• Work with internal teams to ensure full, on-time, and efficient delivery of paid campaigns.
• Train and mentor Media Associates.
• Communicate with external teams when necessary, including vendors and partners.
• Implement best practices for programmatic campaigns and audience targeting with oversight from Director of Paid Media.

Requirements

• 3-5 years professional experience working in programmatic advertising at a brand, publisher, agency, or similar.
• Demonstrated proficiency in media planning, managing and executing self-serve programmatic campaigns.
• Well-rounded experience in developing holistic media plans including multiple paid mediums, with the ability to speak to how media channels fit within an overall media strategy.
• In-depth knowledge of marketing fundamentals including targeting options, optimizations and critical dimensions for measuring success (i.e. targeting behaviors, demographics, etc.).
• Experience managing monthly budgets over +$200K.
• Strong knowledge of the existing digital landscape and enthusiasm for discovering new, emerging platforms or capabilities that increase efficiencies and engagement.
• Strong analytical skills with the ability to comfortably translate large data sets into actionable takeaways and insights. This includes using programs like Excel or Google Sheets with functions like Pivot Tables and VLOOKUPs.
• Exceptional attention to detail and organizational skills.
• Strong verbal and written communication skills, including experience with client-facing communication (presentations and leading client meetings).
• Paid social experience a plus.
• Experience with COPPA advertising is a plus.

Benefits

Base salary range: $70,000 – $100,000 plus bonus potential if applicable for role

Actual base salary is dependent on several factors including but not limited to; market dynamics, location and region, experience, specialized skills/training (education), level of responsibility, budgetary considerations, tenure at the company (for current employees), etc. The salary range listed is just one component of the total compensation package for employees. Compensation decisions a