Senior Marketing Operations Manager

About AppOmni

AppOmni, a leader in SaaS Security, helps customers achieve secure productivity with their applications. Security teams and owners can quickly detect and mitigate threats using unmatched depth of protection, continuous monitoring, and comprehensive visibility. Trusted by over 25% of the Fortune 100, AppOmni specializes in securing diverse SaaS environments.
We are revolutionizing how enterprise customers configure and secure their cloud SaaS platforms.  As we scale, we are seeking a passionate Lead Quality Engineer who will uphold top-tier quality standards and drive best practices across our products and features.  

 

About the Role

We’re seeking a Senior Marketing Operations Manager to drive operational excellence, optimize campaign performance, and enable pipeline growth through data-driven insights. This hands-on role owns the marketing tech stack, with a core focus on HubSpot, 6sense, Salesforce, and reporting infrastructure. As a key partner to marketing, sales, and leadership, you’ll ensure seamless processes, accurate data, and measurable impact across the global marketing funnel.

 

What You’ll Do:

1.  Marketing Automation & Campaign Management

• Own and optimize HubSpot, Salesforce, 6sense and other martech tools.
• Oversee global campaign execution (audience segmentation, list uploads, lead nurturing, automation).
• Improve lead flow, scoring, and routing for seamless SDR and sales handoff.
• Establish best practices for email marketing, engagement, and A/B testing.

2. Reporting, Analytics, and Insights

• Develop real-time dashboards for pipeline, conversion, and campaign performance using Salesforce, Qlik, and 6Sense (ABM). 
• Analyze complex data sets and deliver regular marketing KPIs and forecasting models to inform strategic planning.
• Uncover insights to improve ROI, conversion rates, and funnel performance.

3. Data Management & Governance

• Ensure data accuracy, hygiene and governance across platforms.
• Partner with RevOps and sales teams to monitor lead and opportunity data within Salesforce and Hubspot 
• Implement and enforce data governance processes to comply with privacy regulations (e.g., GDPR, CCPA).

5. Technology & Process Innovation

• Evaluate new emerging technologies and trends to improve scalability, efficiency, and campaign performance.
• Develop and implement scalable processes and workflows for global campaign execution, lead management, and reporting.

6. Strategic Leadership & Collaboration

• Act as a trusted strategic partner to marketing and sales leadership, delivering insights and recommendations
• Collaborate cross-functionally with demand generation, product, RevOps, and sales teams to ensure alignment and operational excellence.

 

What we are looking for:

Technical Expertise

• Proven experience managing marketing automation platforms (Salesforce, Hubspot, 6sense) 
• Strong understanding of global email marketing best practices, campaign workflows, and multi-touch lead nurturing strategies.
• Proficiency in reporting and analytics tools

Project & Process Management

• Exceptional organizational and project management skills with the ability to prioritize and manage multiple global initiatives simultaneously.
• Experience developing and scaling processes for operational efficiency across marketing teams.

Education & Experience

• 5-7 years in marketing operations, campaign management and analytics
• Expertise in Hubspot, Salesforce, 6sense and reporting tools such as Qlik 
• Strong analytical, forecasting and process management skills 
• Bachelor’s degree in Marketing, Business, Analytics, or a related field
• SaaS, B2B, startup, cybersecurity industry experience preferred.

 

 

Culture

Our flexible, remote-first team is collaborative and supportive as we move quickly to research and develop new ideas, deliver new features to our customers, and iterate on ideas and innovations. We accomplish this by focusing on our five core values: Trust, Transparency, Quality, Customer Focus, and Delivery. Our team is determined to make a difference to positively impact our way of life by securing the technology that is changing the world.

AppOmni is proud to be Certified by Great Place to WorkⓇ, as we seek to build a culture where all employees feel appreciated and supported, especially wi