Senior Marketing Operations & Analytics Manager

Get to Know Us

Horizon3.ai is a fast-growing, remote cybersecurity company dedicated to the mission of enabling organizations to proactively find and fix and verify exploitable attack vectors before criminals exploit them. Our flagship product, the NodeZeroTM platform, delivers production-safe autonomous pentests and other key assessment operations that scale across the largest internal, external, cloud, and hybrid cloud environments. NodeZero has been adopted by organizations of all sizes, from small educational institutions to government agencies and Global 100 enterprises. It is used by ITOps/SecOps teams, consulting pentesters, and MSSPs and MSPs. 

We are a fusion of former U.S. Special Operations cyber operators, startup engineers, and formerly frustrated cybersecurity practitioners. We're committed to helping solve our common security problems: ineffective security tools, false positives resulting in alert fatigue, blind spots, "checkbox” security culture, cybersecurity skills shortage, and the long lead time and expense of hiring outside consultants. Collectively, we are a team of learn it alls, committed to a culture of respect, collaboration, ownership, and results.

About the Role

Horizon3.ai helps organizations find and fix security weaknesses before attackers can exploit them. Our autonomous security platform uses AI and automation to continuously validate security posture, helping enterprises reduce risk and strengthen defenses at scale.

The Senior Marketing Operations & Analytics Manager is responsible for designing, operating, and optimizing the systems, data models, and performance measurement that power Horizon3.ai’s marketing engine. This role serves as the technical and analytical backbone of marketing, ensuring campaigns are scalable, measurable, and trusted by leadership.

This individual partners closely with Campaign Management, Demand Generation, Revenue Operations, and Finance to ensure marketing data integrity, reporting accuracy, and clear visibility into marketing’s impact on pipeline and revenue.

Key Responsibilities

Marketing Systems & Architecture

• Own the configuration, governance, and ongoing optimization of marketing systems including Salesforce and marketing automation platforms.

• Design and maintain scalable data models, lifecycle stages, and campaign tracking standards.

• Ensure system reliability, integrations, and data consistency across the marketing and revenue stack.

• Serve as the subject matter expert for marketing data architecture and system best practices.

Analytics, Reporting & Attribution

• Build and maintain dashboards and reporting for campaign performance, funnel metrics, and pipeline contribution.

• Develop and manage attribution models that tie marketing activity to revenue outcomes.

• Ensure data accuracy and consistency across reports used by marketing, sales, and executive leadership.

• Translate complex data into clear, actionable insights and recommendations.

Budget & Financial Collaboration

• Partner with Finance and marketing leadership on budget tracking, forecasting, and spend analysis.

• Monitor marketing spend against performance and ROI metrics.

• Support planning cycles with data-driven insights into investment effectiveness.

Cross-Functional Partnership

• Partner with Campaign Management to ensure campaigns are properly tracked and measured.

• Collaborate with Demand Generation to align lifecycle execution with data models and reporting needs.

• Work closely with Revenue Operations to ensure alignment across lead, account, and opportunity data.

Qualifications

• 5+ years of experience in marketing operations, marketing analytics, or revenue operations in a B2B SaaS environment.

• Deep hands-on expertise with Salesforce and marketing automation platforms (Marketing Cloud, Marketo, or similar).

• Strong experience with marketing analytics, dashboarding, and attribution modeling.

• Comfort working with Finance on budget management and ROI analysis.

• Highly analytical mindset with the ability to communicate insights clearly to non-technical audiences.

Preferred Qualifications

• Experience supporting enterprise or account-based go-to-market motions.

• Familiarity with BI tools, dat