Senior Director, Strategy

Billion Dollar Boy is looking for a Senior Director, Strategy to help shape the future of creator-powered marketing, translating culture, creativity, and commerce into work that drives measurable impact for brands.

As a senior leader within our Creative Strategy team, you’ll help set the standard for how BDB approaches strategic storytelling, creator-led ideas, and the evolving social landscape. You’ll connect cultural insight to commercial opportunity, leading high-impact client and new business initiatives, inspiring bold creative thinking, and evolving the strategic frameworks and services that define how we work.

This role is perfect for someone who sees the full picture, from the creator’s feed to the client’s bottom line. Someone who’s as comfortable leading a room of executives as they are writing a sharp insight or building a new process. You’ll be part strategist, part operator, part builder – leading with curiosity, collaboration, and conviction.

You’ll thrive here if you’re obsessed with culture, creators, and creativity, and if you’re driven to define what’s next for the industry.

Start Date: ASAP

Hours: Full time

Location: Remote / New York City

Reports Into: SVP, Creative Strategy (US)

In this role, you’ll lead the strategic direction on new business RFPs and key client initiatives, defining how brands show up in culture through creators and content. You’ll shape clear, insight-driven strategies that inspire creativity, drive results, and strengthen BDB’s position as a leader in social and influencer marketing.

Strategic Direction and Growth

• Lead strategic development across new business and high-impact client opportunities, crafting narratives that connect insight, creativity, and commercial outcomes.

• Interrogate briefs to uncover the real challenge, clarify objectives, and establish the strategic foundation for creative and influencer work.

• Apply commercial fluency to every brief by connecting creator strategy to brand goals, performance metrics, and ROI.

• Partner with senior leadership and New Business to identify whitespace opportunities, shape proposals, and drive growth across clients.

• Model confidence and clarity in navigating ambiguous or undefined client asks, setting direction for both teams and clients in moments of uncertainty.
  
  

Team Development and Operations

• Partner with senior strategy leadership to define the vision, structure, and evolution of BDB’s global strategy practice and US-market implementation.

• Operate as both a senior individual contributor with full ownership of key strategic deliverables and a team leader providing oversight and guidance to Strategy team members on high-priority projects.

• Mentor and develop emerging Strategists while shaping how the Strategy team partners across the agency. Provide day-to-day guidance on the work and help build a culture of curiosity, accountability, and creative bravery, with potential for future direct people leadership as the team grows.

• Strengthen team operations and collaboration by leading functional projects that refine tools, templates, and processes to improve efficiency and output.

• Collaborate with global Strategy peers to ensure alignment, shared learnings, and consistent delivery of BDB’s strategic standards across markets.
  
  

Innovation and Industry Impact

• Lead the evolution of creator-powered marketing strategies, from influencer casting to content architecture, distribution, and performance.

• Translate emerging trends, audience behaviors, and platform shifts into actionable insights that inform both creative and business strategy.

• Define and pilot new strategic services, deliverables, and frameworks that expand BDB’s offering and create measurable client and business impact.

• Collaborate with Analytics and Paid Media to build full-funnel strategies that connect storytelling to measurable performance.

• Represent BDB’s strategic vision externally through panels, press, and industry thought leadership that positions the agency at the forefront of social and creator marketing innovation..