Senior Brand Designer & Creative Manager

At VyStar, we offer competitive pay, an excellent benefit package that includes a 401(k) Plan, an extensive paid technical and on-the-job training program, and tuition reimbursement--available to all full and part time employees.  Part time positions start at a minimum of 30 hours per week.

We encourage you to become a part of VyStar Credit Union's family of employees.

Senior Brand Designer & Creative Manager

ACCOUNTABILITY STATEMENT

This individual will play a pivotal role in building, managing and championing the VyStar brand through consistent and inspiring creative solutions and design. This individual will bring the VyStar brand to life and keep it consistent across all our various touch points for members and the community, as well as helping manage our internal resources and agency partners in the delivery of projects. The position requires in-depth knowledge of graphic design styles and layout techniques. They should have strong collaborative experience in executing marketing projects from creative briefing and conception to development and production, including digital/website, photography, animation/video, print and collateral.

ESSENTIAL FUNCTIONS

• Drive consistent application and expression of the VyStar brand identity and standards throughout the organization across communications, sponsorships, product marketing, community engagement, social media and across all marketing channels and platforms.

• Conduct quarterly brand and communications audits with internal and agency partners

• Manage VyStar’s visual brand architecture including corporate level branding, products and sub-brands (business units).

• Leverage the brand’s visual system to communicate concepts in a compelling way while building brand equity.

• Manage all creative design, from concept to delivery, including prioritizing work, reviewing and clarifying creative briefs, building and presenting concepts to stakeholders, and soliciting and incorporating feedback to finalize executions within agreed upon timelines and budget.

• Collaborate with internal stakeholders to develop and create design solutions that elevate the VyStar brand throughout all touchpoints – products, retail branches, advertising, employee communications, events, social media, digital marketing, self-service templates and more.

• Manage external agencies, vendors, freelancers and appropriately allocate resources to projects to ensure seamless execution of all design projects.

• Manage VyStar’s digital asset manager (DAM), hosted in Adobe Experience Manager for managing all brands, marketing and creative assets and templates.

• Champion, educate and train employees, leaders, and partners on VyStar’s brand identity and standards so that they consistently apply in their own work. Proactive in socializing and auditing brand standards as appropriate.

• Generate ideas to portray concepts and support marketing of brands, products, strategic partnerships and services.

• Stay current with industry development and tools, in particular demonstrating experience of integrating AI into workflows.

• All employees and business units, as first line of defense, are expected to proactively help identify, assess, manage, and report risks within their domain of work. To enhance a healthy risk culture and support our growth for good pillar, employees will maintain vigilance in safeguarding our operations while ensuring compliance with regulatory mandates. The Risk team serves as the second line of defense by providing risk oversight and credible challenge whereas the Audit team serves as the third line of defense by providing risk assurance.

Incumbent is expected to demonstrate each of the following VyStar Excellence behaviors in performing the duties and responsibilities of their job:

• Focus - Focus your full attention by carefully listening to and observing client or member.

• Connect - Consistently be friendly and approachable. Demonstrate your care.

• Understand - Listen empathetically and ask questions (70%/30% rule).

• Counsel - Recommend solutions based on your member’s needs and objectives.

• Advance - Ensure that member’s expectations were exceeded.

• Verify necessary follow-up actions.

JOB QUALIFICATIONS

EDUCATION

• Bachelor’s degree in Visual Arts, Graphic Design, Advertising, or Visual Communications, or equivalent experience.

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