SAP Marketing Analytics & Strategy Director

Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.  

 

What you’ll do

SAP Concur is looking for a motivated and data-driven Marketing Strategist Director to drive the Marketing Analytics and Insights Strategy function cross-functionally, working within the Global Performance & Strategy team to help the business units build a predictable, efficient, scalable growth engine. This role will be focused on enhancing efficiency and success while driving the ongoing performance evolution of SAP Concur marketing, working collectively with team members to deliver marketing data and insights to support decisions around demand generation, pipeline management, market segmentation, and program execution.

 

Your responsibilities include:

• Demonstrate the deepest level of Marketing Analytics Strategy expertise, ensuring understanding, trust, and cooperation through effective communication and data storytelling
• Act as a team champion across the business, partnering with global and Asia Pacific and Japan (APJ) Marketing leaders to ensure that the team roadmap best supports business priorities, aligns with industry best practices, and is attainable based upon team strengths and capacity.
• Build and/or partner in the creation of dashboards to help answer specific business questions, working simultaneously with multiple global teams to ensure data accuracy and surface data trends that give Marketing leaders the insight they need to make informed decisions.
• Perform quantitative and qualitative analyses of internal datasets to help optimize marketing efforts throughout the customer lifecycle. This would include, but not be limited to, providing, and presenting actionable insights to drive engagement, pipeline, and revenue to executive-level stakeholders.
• Lead cross-channel analysis and impact across marketing efforts (i.e. attribution modeling): provide analysis on tactics, activity, frequency, behaviors and recommendations for enhanced buying experience and channel efficiency and ROI.
• Drive scoping, documentation and training for marketing processes, definitions, and best practices. This will include creating analyses to help answer key marketing questions, as well as identifying and presenting these insights and recommendations to stakeholders.
• Partner with Marketing Intelligence, Technology and Automation teams on reporting, technology evaluation, database segmentation, data cleanliness and integrity and process change impact.

What you bring

• BA degree and 10+ years of experience preferred.
• Ability to think in the abstract and understand the intricacies of a complex system.
• Proficiently demonstrates ability to work with multiple and large datasets, ideally specific to customer journey and demand funnel analysis. Relational database experience preferred.
• Advanced Excel and SQL experience required, Tableau, SAP Analytics Cloud, and Adobe Analytics experience preferred. Tableau Data Analyst certification preferred.
• Demonstrates in-depth knowledge of reporting objects (lead/contact, opportunity, account, etc.)
• Understanding of/familiarity with marketing demand funnel and attribution models
• Excellent written and verbal communication skills; must be able to simplify and explain complex ideas, processes, and data structures. Advanced PowerPoint experience a plus.
• Strong track record of cross-functional collaboration.