Precision Media & Data Strategy Manager

Requisition ID: 37986 

Cheers to creating an incredible tomorrow!  

At Molson Coors, we tackle big challenges and defy the status quo.  With a proud legacy of excellence, an incredible portfolio of beer, seltzers, spirits, and non-alcohol brands, and a bold vision for our future... we’re on the path to transforming the beverage industry.  That requires remarkable individuals who are curious, tenacious, and never afraid to fail forward. 

We seek, value and respect everyone’s unique perspectives and experiences knowing that we are stronger together.  We collaborate as a team and celebrate each other’s successes. 

Here’s to crafting careers and creating new legacies. 

  

Crafted Highlights:

As the media and privacy landscape rapidly changes, we are modernizing how we use data and technology to make our media investment more effective and impactful. As part of the Precision & Digital Marketing Team, you will help build the capabilities that enable Molson Coors North America to move at speed with confidence. This role supports our enterprise data driven marketing approach in precision media — spanning programmatic, paid social, person‑based media, and the data and tech that powers it.

What You’ll Be Brewing: 

Precision Media Strategic Leadership

• Own and drive enterprise precision media strategy across programmatic, paid social and emerging addressable channels, from planning through activation and optimization
• Establish best‑in‑class standards for data‑driven media activation across the organization (frameworks, playbooks, operating models).
• Champion person‑based, audience-first media planning and guide the evolution towards omnichannel data-driven media investment and measurement

Data Strategy & Audience Activation

• Contribute to the enterprise data strategy vision, including scaling 1P data collection, governance, segmentation, and activation.
• Partner with the CDP team to evolve identity resolution, audience onboarding, and cross‑channel measurement.
• Drive audience strategy and translate business objectives into actionable segmentation frameworks for brands.

 

Media Operations & Optimization

• Manage day‑to‑day precision media execution through managed service teams and agency partners, ensuring quality, transparency, and performance.
• Establish and enforce viewability, fraud, brand safety, and suitability standards for digital media.
• Define and evolve KPIs, measurement frameworks, and test‑and‑learn agendas in partnership with analytics.

Measurement, Reporting & Innovation

• • Partner with Analytics to evaluate campaign performance, develop learning agendas, and build advanced measurement solutions (incrementality, attribution, MMM alignment).
  • Identify and pilot new data, inventory, and tech solutions that unlock reach, efficiency, or new capabilities.
  • Lead enterprise education on digital transformation, emerging ad tech, and precision marketing trends.

 

Key Ingredients:

• 8+ years of strategic digital media experience (especially programmatic media, paid social and consumer data) with an agency, ad tech partner, consulting partner or client side
• Significant experience in consumer data-driven marketing and media execution
• DSPs management experience; management of CDPs is a plus
• Understanding of the 1st, 2nd, and 3rd party consumer data landscape
• Knowledge of digital policy and national/local data privacy regulation (e.g., CCPA)
• Experience presenting to a broad range of audiences with impact (inclusive of senior management)
• A relevant related Bachelor’s degree is required
•  

 

Beverage Bonuses:

• Flexible work programs that support work life balance including a hybrid work model of 4 days in the office
• We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities
• We care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are
• Engagement with a variety of Business Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization
• Ability to grow and develop your career centered around our First Choice Learning opportunities
• Participation in our Total Rewards progr