Performance Marketing Manager

<div class="content-intro"><h2>About Vercel:</h2> <p><span data-sheets-root="1">Vercel is the agentic infrastructure company. We free people and agents to ship what’s next.</span></p> <p><span data-sheets-root="1">For more than a decade, Vercel has shaped how the web is built. As the team behind Next.js, v0, and AI SDK, we create products that help builders move from idea to production with speed, security, and exceptional developer experience.</span></p> <p><span data-sheets-root="1">Now, software is entering a new era, and the next generation of products will not just be used by people. They will be built, extended, and operated by agents.</span></p> <p><span data-sheets-root="1">We are building the platform for that future, trusted by companies like&nbsp;<strong>OpenAI, PayPal, Ramp, Supreme, and millions of developers worldwide</strong>. Whether you’re building our products, supporting our customers, growing our community, or shaping our story, you’ll help define what comes next.</span></p></div><h2>About the Role:</h2> <p>You'll own paid acquisition at Vercel across Google, Meta, LinkedIn, YouTube, and emerging channels, with one goal driving the work: scalable, profitable customer acquisition for our self-serve and enterprise motions.</p> <p>This role is built for an analytical, AI-native growth marketer who cares about results, testing velocity, and scale. We want someone who has already wired AI into how they work, building agents, automations, and workflows that let them operate like a much larger team. You'll bring operational rigor to how we launch and scale campaigns, own the systems that make us faster, and turn our acquisition engine into a compounding growth loop. The work sits between strategy and execution, in close partnership with Product Marketing, Lifecycle, Creative, Data, and Marketing Operations, so the right message reaches the right developer or buyer in the right channel.</p> <p></p> <h2>What You Will Do:</h2> <ul> <li>Paid acquisition end to end across Google Search and YouTube, Meta, LinkedIn, and emerging channels, driving signups, activations, and pipeline</li> <li>Multi-million-dollar annual paid media spend, where you beat ROAS and CAC targets and lower CAC over time</li> <li>AI-driven operating leverage, building agents, automations, and AI-assisted workflows that compress campaign turnaround and scale creative production</li> <li>Creative and audience testing, where you systematically find (and sometimes design) winning creative and audience segments, using AI to generate and iterate variants at high velocity</li> <li>Measurement and attribution, building funnel reports and cohort analyses with Analytics