Media Relations Specialist

Overview

Works to execute media relations and communication strategy for member hospitals within the Dartmouth Health system, New Hampshire’s only academic health system. Supports Dartmouth Health member hospitals by writing and distributing news releases, responding to incoming media queries, actively pitching media to secure news coverage elevating member hospital brand, awareness and reputation, compiling daily summaries of media coverage and monthly reports, assisting  in drafting social media content and is responsible for taking part in  on-call rotation for media relations coverage.

Responsibilities

 

Monitors incoming requests from the media, responding as directed by the Director of Media Relations.

Facilitates media interviews with journalists and subject-matter-experts across the Dartmouth Health system.

Writes and distributes news releases and media advisories across the Dartmouth Health system.

Creates and distributes Dartmouth Health’s ‘DH In the News’ morning media report.

Maintains and oversees the department’s ‘Qwoted’ platform to source media opportunities across the Dartmouth Health system.

Works to identify stories of interest that promote Dartmouth Health’s mission as well as pitch news stories to appropriate outlets/journalists to strengthen and build awareness of the system members.

Responsible for reporting and measurement of news media coverage that demonstrates the department's proactive media results and recommends changes based on trends and statistics.

Collaborates with Content and Communications teams to draft social media posts for earned media links and news releases for all Dartmouth Health members.

Maintains online newsroom.

Participates in weekly on-call coverage, on a rotating basis, with Media Relations staff to facilitate response to news media inquiries after business hours and over weekends/holidays.

Performs other duties as assigned.

 

Qualifications

• Bachelor's degree in Communications, Journalism, Public Relations or related field from an accredited college/university
• Two (2) years of media relations experience
• Strong verbal and written communication skills
• Experience with media monitoring software (Meltwater), distribution services (EurekAlert, PRNewswire, etc.) and social media monitoring (Sprout Social) preferred
• Experience in health care preferred