Sr. Marketing Manager II, Paid Media - Small Business

Company Description

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. 

This role can be based in our San Francisco, Mountain View, New York, or Chicago office.

We are seeking qualified candidates for the role of Sr. Manager II, Paid Media - Small Business. This person will lead all Paid Media efforts for our Small Business initiatives and will be an integral member of the centralized digital marketing team, which advances thought leadership on paid media strategies and implements best practices to drive LinkedIn’s global businesses. 

As Senior Marketing Manager II, Paid Media, you will own and define holistic media and growth strategies for LinkedIn’s Small Business initiatives. In this role, you will drive influence and alignment across cross-functional teams, partnering closely with the Small Business Marketing team and collaborating with key lines of business, including Talent Solutions, Sales Solutions, Marketing Solutions, and Premium. Your leadership will be instrumental in scaling our paid media programs and accelerating revenue growth for Small Business audiences across all channels and lines of business.

We’re looking for a data- and audience-driven marketer who challenges the status quo, builds strategic partnerships, and influences without direct authority. This role requires comfort with ambiguity and the ability to operate in data-light environments.

Responsibilities:

• Subject matter expert in paid media full-funnel planning and activation for large brands (B2B, SaaS) focused on the Small Business audience across offline and online channels.
• Proven thought leader with experience influencing and collaborating with senior stakeholders (Director+) as well as driving behavioral change.
• Skilled in brand and performance measurement, including Brand Lift Studies and funnel metrics (Awareness, Consideration, Conversion).
• Experience managing and scaling large global campaigns with $20M+ annual budgets, consistently exceeding ROI targets.
• Demonstrated ability to collaborate and drive alignment across cross-functional global teams in a highly matrixed environment. 

Leadership & Strategic Stakeholder Management

• Serve as the primary point of contact for paid media, effectively communicating project status, priorities, and outcomes to marketing leadership and cross-functional partners.
• Build and manage strong cross-functional, marketing-wide relationships to enhance program effectiveness and drive strategic alignment across teams.
• Influence decision-making and lead organizational change by leveraging stakeholder relationships and presenting compelling business cases.
• Define and execute holistic media strategies that support Small Business acquisition goals and broader business objectives.
• Lead strategic discussions and business reviews to ensure cross-organizational alignment and integration of full-funnel paid media campaigns.
• Identify and implement new solutions or channels to improve resource efficiency and campaign performance.
• Provide thought leadership on emerging media trends and tactics, inspiring teams to embrace innovation and change.

Paid Media Program Management

• Influence and lead full-funnel paid media strategy and execution, serving as a subject matter expert and ensuring alignment across the broader marketing team.
• Manage agency relationships to drive operational excellence, proactive campaign optimization, creative innovation, and efficient execution.
• Monitor and analyze campaign performance on a regular cadence (daily, weekly, monthly), delivering actionable insights and optimization recommendations to improve ROI and business growth.
• Oversee budget management and forecasting, including spend allocation, revenue projections, and ROI modeling across all paid channels.
• Drive continuous improvement through competitive benchmarking, test-and-learn strategies, and cross-function