Media Manager, Paid Search

Hybrid, US-based*

*Hybrid Requirements: Employees within 40 miles of a physical office location must be present in office 2 days a week.

Office Locations: San Diego, CA & Denver, CO

Overview:

For over 15 years, 85SIXTY has been helping clients transform the way they reach, acquire and engage with their customers through an integrated combination of data, technology, cross-channel strategies, and creative thinking. Some might call us a full-service digital consultancy, but we like to think of ourselves as a partner that can both drive strategy and orchestrate delivery. Founded in 2010 by a veteran in retail, eCommerce, and digital, 85SIXTY was built around a consultative, high-touch approach that allows us to work across a broad spectrum of areas to increase our value to our customers. We are supporting today’s forward-thinking brands in their journey towards growth, whether that be financially, operationally and/or strategically. Solving whatever is thrown our way and translating it into simple solutions is at the core of 85SIXTY. We are looking for team members who fit that ethos.

85SIXTY is looking for a Media Manager, Paid Search with experience building and managing Paid Search, PMAX, Demand Gen, YouTube and GDN campaigns across Google and Bing. This role handles the day-to-day management and optimization across a portfolio of clients ranging from 6 to 12 accounts and requires a hybrid on-site schedule in either San Diego or Denver. 

This person will be responsible for working with internal and client team members to define goals that are backed by strategic media plans. This role is also responsible for executing paid search strategies and tactics, as well as devising methods for accurately measuring performance against client goals. 

The ideal candidate will have superior organizational, task management and time management skills. They will also have a keen eye for attention to detail and a strategic outlook that leverages critical thinking. Excellent communication skills and comfortability presenting performance reports and quarterly business reviews to clients will also be necessary for success in this role. Successful candidates showcase a self-starter attitude who are hungry to learn and grow and aren’t afraid to forge their own path. 

85SIXTY has a highly collaborative approach and, as such, your digital media expertise will be combined with the knowledge of other team members to create an integrated client strategy rooted in performance. Our team members are located across the US based on client locations/support needs. We have office headquarters in San Diego and Denver, and require a hybrid in-person schedule for employees who live near those locations to foster cross-team collaboration.

We have a focus on active lifestyle brands, eCommerce and Travel & Hospitality. Experience working with these types of brands as well as a personal affinity towards these categories is a plus. At times our client initiatives require campaign oversight outside of ‘standard working hours’ (aka - weekend check-ins), so ideal candidates for this role will be open to instituting a flex schedule while the day to day working hours will follow PST or MST.

Responsibilities:

• Build and manage all campaign types within the Google and Bing ecosystems
• Analyze real-time results and optimize campaigns to improve performance 
• Collaborate with team members in strategically creating full-funnel integrated marketing campaigns across all channels where paid search is a piece of the larger puzzle.
• Deliver campaign performance projections and analyses with an eye towards future implications.
• Proactively help and collaborate with the paid search team across clients for QA, observations, improvement opportunities, and campaign builds as needed.
• Communicate with account management, planning and analytics teams to manage, maintain and enhance performance across assigned accounts. 
• Communicate directly with clients on performance, optimization and project status.
• Monitor, share and test emerging industry trends in digital marketing. 
• Collaborate with organic search teams on keyword research and landing page insights as needed for the accounts. Leverage other cross-channel learnings to influence paid search strategy.

Desired Qualifications: 

• Experience managing Google and Bing campaigns against client goals with an average of 5-figure monthly budgets per account.
  • Experience with product feed configuration and maintenance preferred. 
  • Management of MetaSearch campaigns is favorable but not required.
• 3 - 5 years of paid search buying experience.
• Demonstrated ability to execute performance driven p