Earned Media Coordinator

Job DetailsJob Location: Hybrid - Massachusetts - Boston, MA 02129Position Type: SeasonalSalary Range: $25.00 - $25.00 HourlyJob Shift: AnyEarned Media Coordinator 

Hybrid – White Mountains Region, NH 

Date: 5/13/2026-10/15/2026

Description 

The Appalachian Mountain Club (AMC) is a 150-year-old conservation nonprofit focused on outdoor recreation from Maine to Virginia. With over 30 lodges, huts, and volunteer camps & cabins, we believe that by getting people outdoors, we unlock and deepen our community’s commitment to conservation. We partner with local communities, outdoor brands, and government entities to expand our community’s impact. 

AMC’s earned media efforts play a critical role in sharing stories from the field, highlighting programs and people, supporting advocacy and fundraising goals, and increasing awareness of AMC’s mission across the region. 

 

Position Overview 

The Earned Media Coordinator is a part-time, contract role (25 hours per week for 6–8 months) that supports AMC’s earned social and PR channels. 

Reporting to the Earned Media Manager and sitting on the Marketing team, this role is designed to be highly flexible and responsive, supporting day-to-day social media content, influencer collaboration, community management, and coordination with AMC’s external PR agency as well as between internal teams. 

This is a collaborative, field-oriented position focused on identifying and elevating authentic stories from across AMC’s programs, places, and people. The role helps ensure AMC’s voice reflects real experiences on the ground and strengthens connection with our community through timely, credible, and mission-aligned storytelling. 

 

What You’ll Be Doing at AMC 

 

Social Media 50% time 



Capture photo and video content at AMC hosted locations, including lodges, huts, cabins, programs, events, and on trail 





Assist in planning, drafting, and scheduling social media posts in all formats including posts, reels, stories and more in alignment with content calendar priorities 





Coordinate with influencers and staff to solidify bookings, travel plans, etc. 





Use project management system AirTable to document social requests for review 





Organize and maintain content assets in the AMC photo and video database 





Assist with hosting Instagram Live sessions and other real-time activations 





Monitor and respond to comments and direct messages across social platforms 



PR 50% time 



Assist with background research for media interviews 





Help gather photo and copy assets for pitch support as needed 





Coordinate with AMC’s external PR agency, including sharing assets, tracking requests, and supporting timelines 





Help monitor earned media coverage and flag notable placements or opportunities 



Collaboration & Coordination 



Coordinate with internal teams (e.g., trails, huts, lodges, naturalist programs, and events staff) to identify and plan content opportunities 





Coordinate with graphic design and content team to ensure brand alignment 





Provide on-site coverage at events and key moments to ensure timely storytelling 





Support external coordination with influencers and PR agency partners 





Support content planning meetings and campaign initiatives as needed 



Planning & Workflow 



Maintain clear organization of content requests, deliverables, and timelines 





Identify platform trends and best practices to inform content development 



Travel & Schedule Expectations 



Regular travel within the White Mountains region to capture content at AMC locations and programs 





Occasional evening or weekend work to support events or real-time coverage 





Use of personal vehicle for regional travel (mileage reimbursed) 


QualificationsWhat AMC is Looking For 



Experience creating social media content, digital media, or storytelling (professional, freelance, or volunteer) 





Strong understanding of social platforms, especially Instagram 





Excellent organizational and communication skills 





Comfortable engaging with online communities in a professional and friendly manner 





Ability to work both independently and collaboratively across teams 





Willingness and ability to travel regionally and work flexible hours as needed 





Valid driver’s license and reliable personal vehicle 





A passion for storytelling, community engagement, and AMC’s mission 





Preferred location in or near the White Mountains region 



 

What AMC Can Offer You

Salary Range: $25.00/hour

We are committed to fair compensation practices, and we encourage qualified candidates to apply. The initial sal