Account Director, Earned Media Strategy
Circa - IPG DXTRAAbout the role
<p><strong><u>Who We Are</u></strong></p> <p>Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.</p> <p><strong>We Are Seeking</strong></p> <p>We are seeking an <strong>Account Director to join our Media Relations team within our Health Practice</strong>. As a Director, you will be responsible for leading all aspects of media relations as a key member of integrated client teams. You’ll shape communications strategies, craft earned media approaches, and organize best-in-class media outreach that drive results and positive impact. You’ll bring experience working in the health industry with a proven track record of managing branded and unbranded campaigns with media and third parties.</p> <p>A critical role in our client teams and in our health practice, you’ll be a go-to client contact and supervise large workstreams, junior team members and work to connect dots across business. Other responsibilities include shaping earned-first creative concepts, recommending programs and activities, coordinating with clients’ goals, effectively delegating projects, offering counsel to team members, and allocating agency resources to match client budgets.</p> <p>Beyond client work, you’ll also engage in our business development process and support activities that support the development of our health media relations function. </p> <p>The following is a general outline of primary responsibilities.</p> <p><strong>Additional responsibilities include but are not limited to:</strong></p> <ul> <li>Day-to-day client support and counsel</li> <li>Leading media relations efforts for team including managing junior staff</li> <li>Driving communications support around campaigns</li> <li>Working across internal and external specialists including media, digital, creative and agency partners</li> <li>Providing earned media recommendations across traditional print/online media, newer forms of media, and editorial partnerships</li> </ul> <p><strong>What We Are Looking For</strong></p> <ul> <li>Strong sense of accountability and ownership</li> <li>Ability to mobilize and motivate teams</li> <li>Flexibility in having impact as part of a team and as an individual contributor</li> <li>Excellent oral and written business communication skills</li> <li>S
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