Media Manager, Home & Personal Care

No Relocation Assistance Offered
# 157515 - New York, New York, United States

Who We Are
Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Pet Nutrition.

We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children’s oral health.

If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team!
 

 

 

Our dedicated Integrated Marketing team is full of hardworking cross-functional team members. We are seeking individuals with the same energy, diligence and positivity who can help us lead growth for our business. The position of Manager, Media will play an important role in the creation of our Home and Personal Care North America (US & Canada) paid media strategy via an insights-driven approach  that encourages innovation. The main  responsibilities of the role are developing, implementing and optimizing well-rounded paid media campaigns crafted to deliver against core business objectives. The role will partner closely with Brand Marketers, Insights, Analytics and our Agency Partners. This is an exciting chance to make a significant impact on our marketing efforts and chip in to the growth of our brands.

 

Responsibilities:

• Support the development and execution of comprehensive paid media strategies to promote our brands and products, including objective setting, audience development and channel/tactic/partner selection
• Work collaboratively across the organization and externally in brand, media, PR/social, insights, analytics, shopper marketing to drive integrated marketing plans across all consumer touchpoints
• Help identify brand partnerships and activations that are grounded in compelling insights, are culturally relevant and delivery on communication objectives and strategies
• Lead a Media AOR in the development and execution of paid media plans
• Monitor and optimize campaign performance, adjusting strategies as needed to achieve KPI’s
• Leverage data analytics tools to gather insights, supervise key metrics and generate recommendations to improve campaign efficiency and effectiveness
• Drive media innovation
• Maintain pulse on marketplace and cultural trends and provide actionable insights and direction; drive thought leadership beyond the day to day
• Ongoing media budget management and collaboration with our Finance/Operation counterparts

 

Who you are:

• Passionate about the ever-evolving media landscape and consumer behavior
• Data-lover who can identify actionable insights from robust marketing analytics
• A rapid learner who thrives in a fast-paced environment, has a constant thirst for knowledge and continuous curiosity
• Multi-tasker who can balance challenging priorities and timelines
• Collaborator who thrives in dynamic teams and understands cross-functional implications of business decisions

 

Required Qualifications:

• Bachelor’s degree
• 7+ years of experience within media and/or integrated marketing, agency or client
• Digital marketing expertise with an understanding of how to use marketing levers to drive commercial growth
• Strong project management and cross-functional collaboration skills; proven track record to establish relationships with internal and external partners
• Knowledge of how to mine insights and apply to media strategies/plans
• Experience in media analytics, including brand lift, MMM, site analytics, etc.
• Demonstrated creativity, curiosity and critical thinking skills
• Ability to prioritize multiple (overlapping) workstreams and strong teams in a fast-paced environment

 

Preferred Qualifications:

• MBA
• High level of initiative, assertiveness and self-direction

 

 

 

Compensation and Benefits
Salary Range $112,000.00 - $150,000.00 USD

Pay is based on multiple non-discriminatory, individualized factors including but not limited to experience, job-related knowledge and education, skills and office/market location. In addition to base salary, salaried employees are elig