About Elite
Elite Home Health Care is a licensed home care agency that provides professional homecare services in the New York Metropolitan area, Central, and Upstate NY Regions. At Elite, we only hire the most qualified nurses, home health aides and caregivers who are hand-picked based on their skills and capabilities. They are all licensed, insured and cleared with extensive background screening. But most importantly, our caregivers are known for their warmth, attentiveness and reliability. Our main goal is to deliver compassionate, professional, and integrity-centered care to our clients. We work within the community to provide quality home care for individuals in need.  We are committed to providing our clients with the best possible and most compassionate care.

Job Summary
The Marketing Representative is responsible for building and maintaining strong relationships with community providers, agencies, social workers, discharge planners, physician offices, case managers, and other referral sources. The primary focus is to generate new home care business (HHA/PCA and CDPAS) by connecting with potential clients and referral partners through in-person, phone, and email outreach.  This role is essential in driving growth, expanding Elite’s community presence, and ensuring a smooth experience for new home care clients.

Essential Duties and Responsibilities: 
Daily Field Stop Log Completion

• Complete the Daily Field Stop Log on a daily basis in real time, accounting for how each workday is spent (e.g., outreach activities, home visits, NYIA scheduling, paperwork completion, etc.). 
• Submit daily logs to be reviewed by management

• Conduct in-person field outreach the majority of workdays, with a minimum target of 10 stops per day / 50 stops per week (may vary as caseload and events increase).
• Research outreach locations in advance and organize by zip code or stop type for efficiency.
• Carry a professional outreach kit including flyers, referral forms, brochures, and business cards.
• Always collect follow-up contact information and document it in the daily log; send follow-up emails or calls within 24 hours.
• Conduct phone and email outreach with a minimum of 30 attempts per day when working remotely, with the same focus on securing meetings and building partnerships.

• Submit 5–10 new quality referrals into BOLT, including HHA/PCA, CDPAS, and Medicaid referrals.
• Pre-screen members to confirm interest in services and explain the onboarding process.
• Ensure all referral details are complete (per training guidelines) and document any missing information, alternate contacts, or language needs.
• Verify Medicaid/CIN numbers and assess eligibility requirements prior to submission.

• Schedule 2–3 community events per week to engage potential members and gather follow-up contact details.
• Participate in events such as housing site visits, physician office outreach, senior center activities, presentations, in-services, and vendor fairs.
• Maintain a monthly events calendar and add all confirmed events to Outlook with date, time, and location.
• Arrive prepared, on time, and dressed professionally; represent the company brand positively at all times.

• Review active and pending cases in BOLT daily or every other day to monitor progress. 
• Communicate and partner with internal teams regularly for follow up and status.
• Identify and resolve delays by contacting members, referral sources, or intake to move cases forward.
• Assist with NYIA scheduling, completing required forms, and supporting PA onboarding.
• A case is considered complete once it is marked Admitted in BOLT (authorization received and services scheduled).

• Maintain prompt communication with supervisor, intake, and other departments
• Res