Marketing Operations Manager

Company Description

The sky's not the limit at Nearmap. 

We’re a SaaS company, with proprietary hardware and software that’s continuously advancing through our commitment to innovation. The sky’s the limit when it comes to what we can and plan to do for our customers. Our imagery is just the starting point. Our impact comes from our people, applying complex analysis, interpretation and artificial intelligence that opens up all sorts of possibilities for our customers.

Job Description

This is a hybrid role, preferably 2 days in the Lehi office.

The Marketing Operations Manager is a member of the Nearmap Revenue Operations team and responsible to help improve all aspects of our marketing data, processes, technology, reporting, and strategy. The best person for this role understands how to drive real measurable impact through these efforts. This role is not just helping provide the most accurate metrics to achieve our growth goals, but also to help us completely drive our processes, data strategy and structure as a marketing team.

Seeking someone with at least 3-5 years of SaaS Marketing operations experience and a strong academic background. This role develops strategies that will position the company to achieve long term growth.

• As a member of the North America Revenue Operations team, drive our marketing data reporting and hygiene
• Maintain data, constantly making sure elements are accurate and reporting can be reliably used for building strategy
• Work closely with the revenue operations team and business stakeholders to ensure marketing data and metrics are well understood and aligned to delivering overall region revenue goals
• Look at data strategically and find new ways to collect, view and analyze the data that can make impact for the team
• Understand lead flow across the full Marketing tech stack and own the lead reporting through all stages of the funnel, developing and maintaining business intelligence dashboards for lead generation, MQL, SQL and SAL generation, opportunity tracking, and win/loss information
• Report to marketing leadership about daily, weekly, and monthly performance against goals and targets
• Own lead flow from inquiry to SDR hand-off, ensuring quality leads are sent to SDRs at the right time
• Actively work with SDR managers to optimize lead routing and follow-up systems & processes
• Monitor, maintain, and improve lead data quality within the marketing database
• Align with other revenue operations functions on data management strategies
• Support new marketing technology scoping and implementation to grow and optimize the marketing funnel
• Create and analyze reports on marketing and sales effectiveness, and business impact, making recommendations on areas for optimization and alignment
• Architect complex campaign builds in Marketo, implement templates that are robust and scalable
• Support Email Marketing on programmatic builds and overall email architecture
• Work with marketing Content and Programs, Brand Management, and Product teams to ensure cross-functional alignment and marketing effectiveness.
• Provide input to the implementation of an effective scoring model that seeks to achieve full path Marketing attribution.
• Support and drive marketing automation efforts to drive quality pipeline
• Define and implement an optimised set of Marketing systems that empower Demand Generation channels to maximise spend value.
• Work with internal teams to ensure data rules and integrity through the transit across the Marketing Automation Platform (Marketo) through the CRM (Salesforce) and ultimately into the Customer Success platform.
• Represent and incorporate the company core values in daily activities.
• Complies with responsibilities of working for a public company.
• Complies with all local legislative requirements.
• Adheres to company guidelines and the corporate Code of Conduct.
• Where appropriate keeps up to date with legislative requirements.
• Acts in an ethical way when dealing with company assets and other people.

Qualifications

• Experience as a practitioner of marketing operational processes, tools and resources in driving demand generation activities resulting in growth, optimization, and efficiency.
• 3-5 years of hands-on experience in B2B Marketing Operations
• Proven track record in a fast-paced environment and organizational skills to manage multiple projects with flawless execution, delivering under a tight deadline
• A high degree of initiative, self-motivation and resourcefulness
• Strong analytical skills and experience with actionable reporting for stakeholders
• Technically capable, excellent communicator, and a desire to improve processes
• High