Marketing Director - POC Molecular Diagnostics

About Visby

Visby Medical is an ambitious, well-funded late-stage biotech startup. Driven by a belief that infectious disease diagnosis should be quick, accurate, and accessible to all, Visby has developed the world’s first single-use PCR platform that disrupts the traditional model and redefines the way infectious disease is tested and treated.

About the Job

The Marketing Director for Visby Medical's PCR Molecular Diagnostics franchise will be responsible for driving the strategic and tactical direction of the company's marketing efforts. This individual will lead a team of marketing professionals in supporting the sales force through the creation of impactful sales tools, marketing initiatives, and customer engagement strategies that generate awareness, interest, and demand for Visby's products and services. Collaborating with cross-functional teams, the Marketing Director will help expand Visby’s market presence, accelerate future sales growth, and transform customer relationships from tactical to strategic partnerships.

How You’ll Make an Impact

• Strategic Planning: Collaborate with Sales Leadership to develop short- and long-term marketing strategies that align with Visby Medical's financial goals and market objectives.
• Portfolio Management: Lead the development and execution of marketing plans for Visby’s PCR diagnostics product portfolio, ensuring clinical expertise and distribution capabilities are leveraged to grow and retain key customer accounts.
• Commercialization: Oversee the commercialization of marketing initiatives across multiple segments, ensuring Visby’s products and services are positioned to meet evolving customer needs and drive engagement.
• Innovation & Expansion: Drive the adoption of new innovations and strategic initiatives to expand Visby's market reach and enhance customer relationships.
• Go-to-Market Strategy: Collaborate with cross-functional teams to develop go-to-market plans tailored to each sales segment, incorporating both sales and marketing activities.
• Customer-Focused Programs: Work closely with clinical leadership to develop solutions and programs that address customer needs, driving adoption and sales growth.
• Communication & Sales Support: Support sales leadership in communication strategies, providing input for both national and regional sales meetings. Ensure alignment of marketing strategies with sales goals.
• Market Analysis: Provide ongoing market analysis to identify trends, customer needs, and competitive positioning, utilizing this data to inform strategic marketing decisions.
• Leadership & Collaboration: Lead and mentor a marketing team, fostering collaboration with multiple stakeholders across Visby Medical. Cultivate relationships across departments and with external partners.

On Your First Day We’d Like You to Have

• Proven track record in developing and executing strategic marketing plans that drive sales growth and market expansion.
• Experience in marketing within the healthcare or medical device industry, specifically in molecular diagnostics or related fields.
• Strong analytical skills, with experience in data-driven decision-making, market research methodologies, and customer segmentation.
• Ability to manage multiple projects in a fast-paced, dynamic environment while maintaining attention to detail and delivering results.
• Excellent verbal, written, and presentation communication skills; comfortable presenting to senior leadership and large audiences.
• Strong leadership and people management skills, with a collaborative approach to working with cross-functional teams.
• Proficiency in analytical tools and software for forecasting and data analysis.

It’s Great If You Have

• Experience with direct and indirect sales channels, as well as knowledge of competitive products and go-to-market models.
• Understanding of clinical programs and how they drive product adoption within the medical community.
• High energy, results-driven, and adaptable, with the ability to "roll up sleeves" and take on tasks outside of core responsibilities when necessary.

Salary range: 

• $175,000 - $210,000  (Minimum to maximum US national average salary range). Compensation also depends on a number of factors including a candidate’s location, qualifications, skills, competencies and experience and may fall outside of the range shown.

More about our benefits

Visby offers highly competitive health insurance thr