Product Marketing Manager, Jewelry

Product Marketing Manager, Jewelry

At Cartier North America, we are proud to employ talent from many different backgrounds, experiences, and identities. We believe that when diversity and inclusion are fully embraced and empowered, creativity and knowledge emerge to deliver excellence. We continue to work towards creating a workforce that represents the diversity of our clients and our communities.

Job mission

The Product Marketing Manager, Jewelry, is responsible for supporting the Jewelry Marketing Director, actively participating in the development and implementation of the North America Marketing 360° strategy and coordinating all operational aspects.

 

Product Strategy & 360° Project Management

 

Short- & long-term Business plan

• • Support the Marketing Director in defining the Jewelry Action Plan for North America by developing 360◦ strategic recommendations.
  • Participate in the definition of the sales objectives by product lines.
  • Define & implement launch plans & action plans and partner with key cross-functional stakeholders (Communications, Learning & Development, Commercial, Visual Merchandising, Merchandising, etc.) to reach qualitative and quantitative objectives.
  • Communicate marketing brief & collaborate with a large cross-functional team (local & HQ) to ensure action plan implementation and success.

 

Market intelligence & client understanding 

• • Monitor and report on market trends and competition activities (new product launches, existing lines performance, prices, communication, client service, etc.).
  • Identify and recommend opportunities for enhancing Cartier’s services and product offer including potential product development for the North American market.

 

 

Operational Product Management

 

Manage Jewelry category's performance

• • Analyze sales and prepare weekly, monthly, and annual reports including clear actions to reach the commercial objectives.
  • Define and update sales forecasts and assortments for novelties and in-range products.
  • Be the go-to resource and reference for boutiques and other internal departments.

 

Operational execution

• • Execute & follow-up product launches plan, action plans, test and learn initiatives etc.
  • Develop effective sales tools to support the Commercial teams: Product launch plan, product news, event briefing packets, selling arguments, training materials and any other initiatives to help drive sales.
  • Support in soliciting qualitative feedback from the Commercial teams when needed.
  • Manage and reply to all network / HQ requests.