About Prove 

As the world moves to a mobile-first economy, businesses need to modernize how they acquire, engage with and enable consumers. Prove’s phone-centric identity tokenization and passive cryptographic authentication solutions reduce friction, enhance security and privacy across all digital channels, and accelerate revenues while reducing operating expenses and fraud losses. Over 1,000 enterprise customers use Prove’s platform to process 20 billion customer requests annually across industries, including banking, lending, healthcare, gaming, crypto, e-commerce, marketplaces, and payments. For the latest updates from Prove, follow us on LinkedIn.

Prove is driving the future of digital identity. We are looking for Provers who know how to make an impact. We’re talking self-starting professionals who thrive in a fast-paced environment, process information quickly, and make intelligent decisions. The work is challenging and requires not only smart but natural curiosity and tenacity. Teamwork is also important to us – we work together and play together.   

Prove has big plans, and we’re excited about the future. If this sounds like the place for you – come join our team! 

Title: Marketing Campaign Manager

Department: Growth Marketing

Reports To: Senior Director, Growth Marketing

Location: US-Remote

 

About the Role

Are you a strategic thinker with a passion for creative storytelling, full-funnel execution, and cross-functional collaboration? We’re looking for a Marketing Campaign Manager  who will act as a key advisor and expert in the development of global, high-impact marketing campaigns.

As a senior-level individual contributor, you’ll lead the design and execution of multi-channel programs that align tightly with GTM strategy and business goals. You’ll influence decision-making across product marketing, demand generation, field, and sales while owning the planning, execution, and optimization of campaigns that deliver measurable growth outcomes.

You’ll also help define and evolve our integrated campaign approach, working closely with leadership to drive alignment, efficiency, and performance across the marketing org.

 

Key Responsibilities

Strategic Leadership & Cross-Functional Influence

• Act as a strategic advisor on integrated campaign planning, providing guidance to regional, field, and product marketing teams.
  
  
• Lead the end-to-end development of global campaigns that align with product launches, thought leadership, demand gen, ABM, and sales initiatives.
  
  
• Serve as the point of contact and subject-matter expert across cross-functional pods — ensuring campaign strategy aligns to GTM goals and supports pipeline generation.
  
  

Campaign Execution & Optimization

• Develop full-funnel campaigns from concept to launch across paid, owned, and earned channels — including email nurture, digital ads, webinars, and media partnerships.
  
  
• Drive segmentation strategies using ICP data and ABM platforms to ensure campaigns resonate across verticals, buyer roles, and account tiers.
  
  
• Own campaign deliverables including briefs, messaging, content strategy, email sequences, ad copy, and partner activations.
  
  

ABM Program Ownership

• Design and execute scalable ABM programs (1:1, 1:few, 1:many) in partnership with sales, product marketing, and demand gen teams.
  
  
• Lead cross-functional alignment on target account strategy, outreach cadence, and persona mapping.
  
  

Process Improvement & Playbook Development

• Identify and solve gaps in campaign development processes; lead the creation of campaign playbooks, briefs, and cross-regional planning templates.
  
  
• Collaborate with global teams to improve speed to market, campaign consistency, and measurement frameworks.
  
  

Performance & Reporting

• Define success metrics and KPIs for each campaign; ensure alignment with business and team OKRs.
  
  
• Lead campaign testing strategies (e.g. A/B testing, creative testing), and provide performance insights and strategic recommendations to leadership.
  
  
• Deliver executive-level reporting on engagement, conversion, pipeline influence, and ROI.
  
  

What You Bring

• 8+ years of B2B SaaS marketing experience, with deep expertise in integrated campaign management