Director of Marketing

About TRULEO

TRULEO is an Agentic AI platform trusted by over 1,100 law enforcement agencies. Designed to support patrol, investigations, and command staff, TRULEO automates key workflows—from report writing to generating department intelligence—and helps agencies solve more cases with AI-powered witness interviews and case summarizations.

We’re on a mission to safeguard community trust in law enforcement by developing technology that honors the people behind the badge. TRULEO is a well-funded, early-stage startup with world-class technology, a collaborative culture, and a deeply meaningful mission. We offer competitive salaries, benefits, and equity—and the opportunity to do the best, most meaningful work of your career.

About the Role

We’re seeking a Director of Marketing to lead and execute TRULEO’s marketing strategy—owning everything from paid media and brand storytelling to website optimization, trade show management, and digital content creation.

This role is ideal for a hands-on marketing leader who can balance strategy with execution. You’ll manage TRULEO’s paid advertising, website, events, and digital marketing initiatives while working closely with Sales and Operations to ensure marketing drives measurable pipeline growth.

You’ll collaborate with TRULEO’s CEO, Director of Operations, Sales team, and Digital Marketing Specialist (focused on organic social and community engagement) to build scalable campaigns, launch content, and expand TRULEO’s visibility in law enforcement, public safety, and technology markets.

What You’ll Do

Marketing Strategy & Leadership

• Develop and execute TRULEO’s comprehensive marketing strategy across digital, brand, communications, and events.

• Align marketing initiatives with company goals, sales targets, and product roadmap priorities.

• Collaborate with cross-functional teams to ensure operational alignment and marketing efficiency.

• Own TRULEO’s brand identity and voice—ensuring consistency across all digital platforms, collateral, and communications.

Digital, Paid Media & Demand Generation

• Manage paid social and digital advertising campaigns across Meta (Facebook/Instagram), LinkedIn, Google Ads, X, YouTube, Spotify, and TikTok.

• Generate and nurture Marketing Qualified Leads (MQLs) through digital campaigns, lead magnets, and HubSpot workflows.

• Create, design, and deploy high-impact ad creatives and campaigns to drive awareness, engagement, and conversions.

• Oversee website updates, SEO performance, and landing page optimization for conversion and lead generation.

• Utilize HubSpot for campaign automation, CRM integration, lead scoring, and email marketing performance tracking.

Content, Design & Communications

• Develop and execute a content calendar across web, social, and digital channels in collaboration with the Digital Marketing Specialist.

• Own TRULEO’s email marketing strategy—including newsletters, nurture campaigns, and automated sequences within HubSpot.

• Write and manage press releases, blogs, and announcements highlighting company news, product updates, and customer success.

• Create or oversee marketing collateral including sales decks, product one-pagers, videos, graphics, and digital assets.

• Partner closely with the Sales team to develop collateral and campaigns that directly support pipeline growth.

• Design visuals, graphics, and short-form videos using Canva, Adobe Creative Suite, and other creative tools.

Events & Trade Shows

• Own TRULEO’s trade show and conference strategy—including event selection, logistics, creative assets, booth management, and lead follow-up.

• Collaborate with Sales and Operations to ensure seamless execution and measurable ROI from all events.

• Track and manage budgets and timelines for event marketing activities.

Analytics & Optimization

• Track and report on key marketing KPIs, including ad performance, MQL volume, website traffic, and campaign ROI.

• Leverage analytics platforms such as Google Analytics, Metabase, and HubSpot dashboards to measure and refine performance.

• Continuously test, optimize, and refine campaigns to maximize efficiency and impact.

Cross-Functional Collaboration

• Work closely with Sales, Operations, and Product to ensure marketing supports revenue goals, customer acquisition, and re