Manager Retail Media

Foods you love. Brands you trust. And a career that empowers you to grow. 
 
At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives.

Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.
 
This position is not eligible for Visa Sponsorship.

This newly established role is designed to support the creation of a new capability within our organization. As a subject matter expert in this space, you will help to build the new Nestle USA (NUSA) Retail Paid Search Center of Excellence (COE). In collaboration with the Senior Manager, this role will leverage and build your strategic capabilities to drive continual excellence in retail paid search, optimize the retailer search ecosystem, and manage activations alongside our new Retail Search Agency of Record (AOR). You will also be building best practices and capabilities within our Marketing and Sales teams and embedding them into our everyday work at Nestle USA.

The candidate will be fully dedicated to the Coffee and Beverage (C&B) Division of NUSA. You will serve as the retail search lead, responsible for overseeing and leading monthly performance meetings and recaps. Additionally, you will play a pivotal role in our annual planning processes, ensuring that all retail search-related strategies and initiatives are effectively integrated and executed.

This role can be based in our headquarters in Arlington VA, or Solon OH in a hybrid schedule or New York remote.

Key Responsibilities:
•    Support the Retail Paid Search Center of Excellence, driving overall portfolio, category and brand strategy with a focus on Coffee and Beverage Division retail paid search
•    Collaborate with cross-functional partners and internal/external stakeholders to translate high-level strategy into detailed, actionable brand- and retailer-specific search plans; and to determine the best way to integrate paid search within the broader omni-channel marketing mix
•    Comprehensive understanding around the effectiveness of eCommerce levers (Digital Shelf, Organic Search, Retail Paid Search, Shopper Marketing)
•    Responsible for improving paid and organic Share of Search (SOS) / Share of Voice (SOV) in partnership with Digital Shelf team and Brand Marketing for C&B Division
•    Manage the Retail Search AOR, by defining and tracking KPIs, keyword strategy, competitive research/auditing, campaign setup and management, and reporting of search media buys and ensure that all internal tracking tools and reports are audited and maintained for accuracy
•    Provide up-front guardrails and strategy to eCommerce teams within the C&B Division to formulate and execute strategies that are congruent with business objectives and consumer behavior
•    Responsible for managing, executing, and optimizing Retail Paid Search investments with key RMN partners
•    Develop data-led, category and Retailer specific retail search frameworks, toolkits, case studies, trainings, and other educational content to continuously raise the bar across the Divisions
•    Establish and foster relationships with retail search platform partners to drive innovation and excellence in paid search strategy
•    Work with our Analytics teams to set thoughtful KPIs & benchmarks, deliver best-in-class reporting, and drive automation throughout the measurement & optimization process 

Requirements:
•    Bachelor’s degree in Marketing, Business, or a related field.
•    5+ years of experience in retail media or eCommerce, digital marketing, and/or media experience, with a focus on eRetail paid programming
•    A strategic mindset with the ability to think critically and make data-driven decisions
•    Strong understanding of retail media and marketing fundamentals, with deep insights into consumer behavior
•    Proven track record in developing and executing successful retail organic and paid search strategies or eCommerce strategies
•    Extensive experience with retail media networks (e.g., Amazon, WMC, KAM, Instacart, Roundel, etc.) and management tools (e.g. Pacvue, Skai, Amazon Marketing Cloud, Data Impact, etc.)
•    Experience in consumer-pac