Manager, Performance Marketing Predictive Analytics & Forecasting

Overview

MDVIP, based in Boca Raton, FL is seeking a Manager, Performance Marketing Forecast & Analytics who will be accountable for leading a team of analyst/s and overseeing the collection, analysis, and interpretation of data related to performance marketing campaigns. This role plays a critical role in driving projected forecasting, data-driven decision making, optimizing marketing strategies, and improving overall campaign performance and financial return on investment. The Manager of Performance marketing Analytics is also responsible for providing actionable insights to internal and external stakeholders and guiding the company in leveraging data to achieve marketing goals and objectives.

Since opening the first affiliated practice in 2000, the MDVIP membership-based personalized healthcare program now empowers over 390,000 people to reach their health and wellness goals through in-depth knowledge, expertise, and one-on-one coaching with over 1,100 of the finest primary care doctors in America. MDVIP-affiliated doctors provide the highest level of personalized health care through consultations, comprehensive screenings, and advanced testing coupled with a  wellness plan devised to help manage acute and/or chronic medical needs. MDVIP-affiliated doctors utilize the latest healthcare technologies in order to advance the delivery of primary care and improve health outcomes in America.

 

MDVIP has consistently been recognized as a Great Place to Work® employer since 2018, (Greatplacetowork.com/certified-company/MDVIP) and was named by Fortune and Great Place to Work® as one of  the 2023 Best Workplaces in Healthcare™ . 

 

Responsibilities

Local Market Analyses (For ARC/Doctor Signing Approvals) : Conduct local market research, assessing a specific geolocation’s relevant data metrics in order to size the market opportunity. Using these findings to forecast and set expected results. Present findings and projections in an actionable report to be used by marketing campaign managers in campaign planning and implementation.

Campaign Planning and Day Trading : Responsible for marketing campaign forecasts, including scenario planning against assumptions made - sizing the opportunity and setting projected goals, and then tracking against these goals. Square up the go-to market strategy for campaign managers to action, ensuring relevant tracking is in place. Ownership of daily/weekly marketing campaign performance results tracking through ongoing monitoring to identify opportunities against live campaigns - capturing results, communicating outcomes and reporting back to the marketing campaign management team through actionable recommendations.

Creation and Maintenance of Analytics :  Either through direct creation, or coordination with BI - develop, implement and manage overarching marketing analytics. Working with internal stakeholders to understand data sources, processes and KPIs, and campaign strategies to build dashboards, reports, and tools to help effectively track these measures for outcomes

• Help identify KPIs and calculate metrics, including CPM, CPC, CPE, CPA, ROI, etc.
• Develop intuitive, scalable dashboards, and consistently accurate reports and analyses to track performance and aid in planning and decision-making.
• Proactively monitor dashboards to identify trends and suggest optimizations to marketing efforts.
• Identify, measure and track customer acquisition cost and ROI utilizing a variety of methods, including performing match backs.
• Analyze complex data sets and transform raw data into actionable insights that ensure marketing efforts are effectively driving awareness, conversion, growth, and revenue. Helping to translate these outcomes to stakeholders in simple story/narrative format, not just raw data – to help them quickly and effectively make decisions.
• Present the summary and interpretation of all marketing analytical needs that provide insight and recommendations to channel managers and leadership.
• Supports the broader team in re-occurring performance reviews at weekly and monthly touchpoints.
• Assist in developing insights relating to the customer, attribution modeling, campaign outcomes, and others as needed – related to all channels owned by the performance marketing team.

Data, Attribution and Reporting Systems Management : As the central expert for our marketing analytics you will have a strong understanding of all marketing analytics systems, how and where our data is and how to utilize it to gather analytics, understanding how our various analytics systems relate and work together to gather the full story, while maintaining and ensuring their accuracy and accessibility for analytics usage.

• Coordinate, validate an