Manager, Partner Marketing

Sony Corporation of America, located in New York, NY, is the U.S. headquarters of Sony Group Corporation, based in Tokyo, Japan. Sony's principal U.S. businesses include Sony Electronics Inc., Sony Interactive Entertainment LLC, Sony Music Entertainment, Sony Music Publishing and Sony Pictures Entertainment Inc. With some 900 million Sony devices in hands and homes worldwide today, a vast array of Sony movies, television shows and music, and the PlayStation Network, Sony creates and delivers more entertainment experiences to more people than anyone else on earth. To learn more: www.sony.com/en.
 

Position Summary 

Sony Corporation of America (SCA) is seeking a Manager, Partner Marketing to be a key driver of Sony Audio’s partnership ecosystem, blending strategic creativity with sharp business insight. You will lead the development and execution of strategic marketing initiatives that not only amplify our brand’s presence but also drive business growth through smart, well-negotiated partnerships. This role is ideal for someone who thrives at the intersection of creativity and business, with a keen eye for contract details, budget management, and legal considerations, and who is also passionate about crafting compelling stories, and driving events and experiences that resonate across cultures and channels. 

Key focuses for this individual will be driving integrated marketing activity for the team and/or with partners (particularly events, as well as go-to-market launches and the creative planning leading up); communications management (working with external agency partner to manage comms strategies) as well as support on business activities for partner marketing activities (across both product planning and BU facilitation). 

 
A particular focus for this role will entail artist/talent relations management, driving day-to-day activities with Sony Audio’s talent partners on holistic integrated campaigns. This role also requires stakeholder management and the ability to work effectively with internal and external stakeholders cross-functionally on complex creative and business activities. 

This is a hybrid role based in either our Culver City, CA or New York City office, requiring 2-3 days per week onsite. 
  

JOB RESPONSIBILITIES 

Co-Marketing Partnership Leadership / Artist-Talent Partnership Management: 

• Lead the identification, negotiation, and management of high-impact partnerships with top-tier brands, talent, and platform partners that align with Sony Audio’s marketing and business objectives. 

• Develop and execute co-marketing strategies that leverage these partnerships to enhance brand visibility, drive consumer engagement, and deliver measurable business results. 

• Collaborate cross-functionally with product, global marketing, sales, and legal teams to ensure that partnership initiatives are seamlessly integrated and aligned with business goals. 

Creative Strategy: 

• Working specifically with partners, contribute to the development of bold, innovative creative strategies that elevate the Sony Audio brand and products, and resonate with global audiences, while ensuring alignment with business objectives. 

• Oversee elements creative execution of campaigns, ensuring that all elements align with strategic objectives and are delivered within budget and on schedule. 

Partner Selection, Negotiation and Contract Management: