As one of the world’s leading asset managers, Invesco is dedicated to helping investors worldwide achieve their financial objectives. By delivering the combined power of our distinctive investment management capabilities, we provide a wide range of investment strategies and vehicles to our clients around the world.

If you're looking for challenging work, smart colleagues, and a global employer with a social conscience, come explore your potential at Invesco. Make a difference every day!

Job Description

The Team:

Invesco serves a breadth of clients including financial advisors, pension funds, and insurers. Our customers have complex and unique investment needs, which we are uniquely positioned to deliver through 13 investment centers with expertise in equities, fixed income, and alternatives. Marketing seeks to connect client needs with our capabilities by creating effective, accountable, multi-channel communications which educate, inspire and support our clients. The Growth & Engagement Marketing team enables this by using the latest martech and best practices to enhance and improve our client’s digital experience and buying journey across all our client touchpoints, using multi-market campaigns and innovative digital channel activation to achieve commercial results.

Your Role:

Our challenge for the Paid Search Manager will be to create and manage the implementation of an innovative strategy, in partnership with internal stakeholders and an external agency, across our paid search channels that complements our marketing funnel approach, builds on best practices, aims to automate and drive efficiencies, and grows our share of voice while closing the gap with competitors. Ensuring Invesco’s visibility in the digital space supports the QQQs brand and product offering in a client-centric way.

You will be responsible for:

• Own, develop and manage our paid search strategies alongside our external media agency and internal marketing teams to ensure the search channel supports our broader marketing objectives, in close collaboration with the wider QQQs marketing team.

• Work closely with content, web, email marketing, other media channels to implement, monitor and optimize lead generation and conversion activities through paid search activities.

• Partner with the agency and internal marketing analytics team to deliver in-depth reporting, analysis and insight to relevant stakeholders, giving them an understanding of what is happening within the paid search space.

• Drive evolution of the paid search channel through audience insights, segmentation strategies, campaign and always on objectives, and regular testing and optimization.

• Collaboration within the channel marketing team and in partnership with the wider QQQs marketing team to ensure our channel strategies are aligned to broader paid marketing objectives.

• Manage forecasting and budgeting for all activities ensuring budgets are spent correctly in line with agreed amount and we're maximizing budget, in alignment with agency recommendations and plans, and our internal media planning team.

The experience you bring:

• 3-5 paid search management experience, and advanced knowledge of the search marketing landscape and latest trends, technologies, and requirements, gained from a B2B or similar business either in-house or at an agency, and have developed strategies across diverse regions and audiences, while partnering with multiple stakeholders to bring the search marketing channel to life.

• You understand the role of search marketing in a multi-channel context and can demonstrate leveraging strategies and tactics which complement the full range of channel activations across the funnel.

• You have experience partnering with external agencies to shape the best search strategies, tactics, audience insights, and build a strategic roadmap promoting search marketing capabilities as part of the marketing channel mix.

• You’re skilled in analyzing performance metrics against campaign objectives that link marketing activities to commercial results, and then apply those learnings to improve future marketing campaigns.

• You have strong management and people skills, able to deal with multiple deadlines and projects with various stakeholders across the business.

• Must thrive in a dynamic environment and possess an enthusiastic willingness to roll up their sleeves to positively influence the client experience and continue to drive engagement with Invesco QQQ ETF

• A team player who values collaboration, is generous with time and knowledge, and is comfortable working in a hybrid environment with a large team