Manager, Omnichannel Analytics (Hybrid or Remote)

Company Description

This role is intended adhere to our hybrid policy within one of our 3 HQ locations (IL, NJ or CA). For those who are not local OR within a commutable distance - we are open to hiring for remote work.

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

This individual contributor role is an integral part of AbbVie’s continued success in HCP (Health Care Provider) Omnichannel experiences and will be responsible for providing insights into HCP Omnichannel promotional performance and be a strong collaborative partner in campaign planning and assessment.

In this role, you’ll be responsible for delivering analysis, insights, and recommendations to marketing leaders to drive continuous improvement in HCP Omnichannel promotional performance across the marketing portfolio.

THIS ROLE IS HYBRID IN METTAWA, IL TUESDAY THROUGH THURSDAY

Job Description

The role of Omnichannel Analytics Manager is to supports and designs analytics and measurement in for the evolving HCP Omnichannel Promotional Capabilities roadmap, across brands within the Immunology franchise.

The ideal candidate has a strong blend of technical analytics skills, deep understanding of tactical level omnichannel analytics, and experience with designing and executing analytics plans for omnichannel experiences. The ideal candidate be forward-thinking and will be able to anticipate the organization’s needs as customer needs change with the ever-evolving Omnichannel and analytical landscapes. 

Primary Responsibilities:

Marketing Investment Measurement + Optimization

• Builds and implements analytic plans that heighten visibility of Omnichannel promotional opportunities and improves the effectiveness and/or efficiency