Product Manager, CNS Marketing

Position Summary

The Product Manager, NPP & Consumer Marketing, supports the development and execution of consumer and non-personal promotion (NPP) strategies. This role focuses on digital engagement, media planning, and omnichannel initiatives to drive awareness, education, and activation among patients and healthcare professionals.

The position requires close collaboration with HCP marketing, commercial operations, and market access teams to ensure strategic alignment and maximize the impact of consumer engagement efforts. Ideal for early-career professionals or those transitioning from agency to industry, this role offers hands-on experience in a fast-paced, cross-functional commercial environment.

Key Responsibilities

• Consumer and NPP Digital Strategy: Support the execution of professional and DTC digital campaigns, including social, search, website, CRM, non-linear TV, and paid media.
• Content Development & Personalization: Assist in creating NPP and Consumer messaging, educational content, and engagement strategies.
• Omnichannel Integration: Work with digital and omnichannel teams to ensure NPP efforts align with the broader consumer marketing strategy.
• Performance Measurement & Optimization: Track campaign KPIs and provide recommendations for improvement.
• Cross-Functional Collaboration: Partner with HCP marketing, medical, and commercial teams to ensure consistency in consumer messaging.
• Agency & Vendor Management: Assist in managing media, creative, and digital agencies to execute consumer campaigns effectively.

Qualifications & Key Competencies

• Bachelor’s degree in Business, Marketing, Life Sciences, or a related field.
• 3+ years of pharmaceutical marketing experience, preferably in digital marketing or omnichannel engagement.
• Demonstrated media fluency with pharmaceutical campaigns
• Experience in NPP or Consumer media execution, digital marketing campaigns, and HCP targeting.
• Strong analytical and communication skills to assess campaign performance
• Ability to work in a fast-paced dynamic environment
• Proven ability to translate strategy into supportive and impactful tactics
• Proven agency management skills (for example, managed the agency of record)
• Demonstrated interpersonal and communication skills as evidenced in marketing plans, strategies, or significant projects
• Proven ability to effectively and efficiently drive performance across a matrix team
• Knowledge of and experience with pharmaceutical legal, regulatory, and medical review processes {PRC}
• Strong written and oral communication skills as well as good presentation skills
• Excellent attention to detail

Preferred:

• Experience/knowledge of CNS marketplace

Competencies
Accountability for Results - Stay focused on key strategic objectives, be accountable for high standards of performance, and take an active role in leading change.
Strategic Thinking & Problem Solving - Make decisions considering the long-term impact to customers, patients, employees, and the business.
Patient & Customer Centricity - Maintain an ongoing focus on the needs of our customers and/or key stakeholders.
Impactful Communication - Communicate with logic, clarity, and respect. Influence at all levels to achieve the best results for Otsuka.
Respectful Collaboration - Seek and value others’ perspectives and strive for diverse partnerships to enhance work toward common goals.
Empowered Development - Play an active role in professional development as a business imperative.

Minimum $117,027.00 - Maximum $175,030.00, plus incentive opportunity: The range shown represents a typical pay range or starting pay for individuals who are hired in the role to perform in the United States. Other elements may be used to determine actual pay such as the candidate’s job experience, specific skills, and comparison to internal incumbents currently in role. Typically, actual pay will be positioned within the established range, rather than at its minimum or maximum. This information is provided to applicants in accordance with states and local laws.

Application Deadline: This will be posted for a minimum of 5 business days.

Company benefits:  Comprehensive medical, dental, vision, prescription drug coverage, company provided basic life, accidental death & dismemberment, short-term and long-term disability insurance, tuition reimbursement, student loan assistance, a generous 401(k) mat