Manager Digital Marketing and Technology

Kellanova is looking for a Manager Digital Marketing and Technology for the Away From Home (AFH) Business Unit. This person will be responsible for overseeing and optimizing our AFH marketing technology operations, with a particular focus on HubSpot and Adobe Experience Manager. This role requires a strategic thinker with a deep understanding of marketing technologies and a passion for driving efficiency and effectiveness in marketing processes. This is a hybrid role that can be located in Naperville, IL, Chicago, IL or Battle Creek, MI. Estimated travel is 10%.

 

As a part of the Away From Home Marketing Team, you will shape our success in the Food Service and Small Format channels. This business services 20+ segments in a highly complex route-to-market. Your B2B marketing automation experience coupled with a brand-building DNA plays a critical role in our journey to be the world’s best snacks-led powerhouse.  

 

A Taste of What You’ll Be Doing

 

• Strategic Platform Management – Oversee daily operations of marketing platforms like HubSpot and Adobe Experience Manager. This includes hands-on execution of setting up, testing, scheduling, and monitoring products, promotions, emails, and marketing automation strategies, as well as overseeing platform integrations, troubleshooting issues, and collaborating with developers to ensure seamless execution.
• Optimization & Automation – Lead performance initiatives by running A/B and multivariate tests; analyzing results to optimize performance, and developing automation strategies with segmentation, personalization, and AI tools. Also responsible for maintaining clean and standardized data fields, integrating data systems, and refining performance dashboards to drive continuous improvement.
• Operational Efficiency – Create and manage project timelines to ensure timely execution of marketing initiatives, while identifying and implementing process and platform improvements to enhance overall effectiveness.
• Cross-Functional Collaboration – Partner with marketing, sales, IT, and strategy teams to align technologies with business goals. Share insights and stay current on marketing tech trends, incorporating competitive learnings to inform strategy and execution.
• Team Enablement & Leadership – Provide training and support on HubSpot and Adobe Experience Manager to enhance team capabilities and ensure consistent, high-quality execution across marketing initiatives.

 

We’re Looking for Someone With

 

• Bachelor’s Degree required in marketing, business, or related field
• Demonstrated experience in marketing operations, CRM, or a similar role
• Proficiency in digital marketing, marketing automation and CMS tools (ex. HubSpot Marketing Hub and Adobe Experience Manager)
• Expertise in using web analytics, A/B testing, site personalization and user journeys to identify improvement opportunities
• Adept at working in a cross-functional, matrixed organization
• Demonstrated expertise in hands-on data standardization and cleansing to ensure CRM data integrity, consistency, and usability across complex digital ecosystems
• Proven ability to lead complex projects with strong organizational discipline while navigating cross-functional, matrixed environments to drive alignment and execution

 

 

Compensation

 

The annual salary range is $103,500 - $135,900, which is based on various factors such as location, experience and skill. Discretionary bonuses based on company and individual performance are also available.

 

What’s Next

Applications for this position will be accepted through August 15, 2025. After you apply, your application will be reviewed by a real recruiter, so it may take us a few weeks to get back with you by email or phone. Visit our How We Hire page to get insights into our hiring process and more about what we offer.

 

Need assistance throughout the application or hiring process? Email