Manager, Campaign Analytics

Job Title

Manager, Campaign Analytics

Job Description

About The Position | Major goals and objectives and location requirements

This key role within People Inc.’s Lifestyle vertical is focused on analysis of all campaign performance data signals, working directly with leads across our Sales, Account Strategy, and Marketing teams to build data-driven campaign recommendations and insights and to create best-in-class collateral telling holistic data success stories.

In-office Expectations: This position is hybrid in-office role, with the ability to work remotely for up to 2 days per week.

About The Team | The Team and/or Brand.

People Inc.’s Campaign Analytics team is a vertically-aligned, analytics function focused on all People Inc. campaign performance data signals to support advertiser revenue and People Inc. campaign best practices.

 

About The Positions Contributions:

Weight % Accountabilities, Actions and Expected Measurable Results

40% Lifestyle Campaign Analytics

●  Lead analytics strategy and execution for People Inc.’s Lifestyle vertical, working with Sales & Account Strategy, and Marketing leadership in creating thoughtful client deliverables using performance, measurement and any other relevant data on insight discovery, upsells, and packaging – with particular focus on high touch, high priority accounts

●  Define analytic & reporting capabilities across media products to internal/external clients + devise insight solutions and bring them to market

●  Learn + work with multiple data sources/platforms used by People Inc. and our clients

●  Potential to manage one to two direct reports, being responsible for all reporting, insights and analytical solutions coming from this analyst & their vertical

●  Collaborate with our analytics support team in Bangalore to scale larger data analysis initiatives

30% Ad Hoc Performance Analysis

●  Develop Lifestyle sub-category, ad product based, and advertiser objective custom analyses to communicate People Inc.’s performance insights to current and potential clients to positively impact revenue retention & growth

●  Act as subject matter expert on a set of sales verticals & ad products within said vertical

●  Create internal-facing case studies & thought leadership, whose intended audience can range from sales to other analytic leads

●  Filter research, site & other data findings and convert to actionable media insights in a well-packaged deliverable

●  Support internal content strategy teams with campaign performance analysis to facilitate data-driven content creation

30% Team Management

●  Potential to manage one analyst who supports the Lifestyle vertical while also partnering with supporting analysts in our Bangalore office

●  Partner with team management across other verticals to drive the vision and future roadmap of the wider department

●  Act as first point of escalation in solving client & business issues in direct report’s assigned sub-verticals

●  Lead vertical specific analytics projects from development to execution

●  Ideate and execute on ways the entire campaign analytics team can positively impact new revenue with current and future clients

●  Assist in balancing team deadlines and longer lead projects, working closely with other Managers on the team

●  Help foster team collaboration and communication

The Role’s Minimum Qualifications and Job Requirements:

Education:

• BA or BS - degree or equivalent training in a related field is preferred.

Experience:

• Minimum 4+ years experience in digital media analytics or a similar analytics type role within digital advertising, media, marketing, or ad tech

• Previous direct management experience preferred, but not required

Specific Knowledge, Skills, Certifications and Abilities:

• Strong understanding of digital advertising ecosystem and the mechanisms in which data is collected and s